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A Sales Acceleration & Digital Marketing Blog

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The “Art of Client Service” – 27 Things All Account Executives Should Know

By | June 30, 2015

Often when I read books, I like to highlight the important takeaways. I usually pull a handful of helpful tips from each book I read, and try to apply at least one of these principles to my daily life. If I can find one insight that has the power to change my work or personal life for the better, I consider the read well worth it.

After reading “The Art of Client Service” by Robert Solomon (a short but sweet little book written for marketing professionals), I was astonished to realize that I had highlighted not just a handful, but TWENTY SEVEN tips worth remembering, re-reading and sharing.… Read the rest

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How NOT To Write a Prospecting Email, Part II

By | June 29, 2015

I know, Part II? Is a series in the making? Before you accuse me of going Hollywood and getting sequel-, prequel- and reboot-crazy in the absence of all original ideas, please humor me. First, this sequel email is as good as the original one I featured … we’re talking The Godfather vs. The Godfather: Part II or Batman Begins vs. The Dark Knight.

Second, I know everybody gets prospected, and most prospecting emails are not worth more than the tenth of a second it takes to delete them.… Read the rest

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Client Success Story: Terryberry Embarks on Expansion Project

By | June 26, 2015

Earlier this month, Fathom’s long-time client, Terryberry, a company specializing in employee appreciation awards, made a welcome announcement that it will be expanding its Grand Rapids, Michigan, campus and creating 53 new jobs.

Managing partner of Terryberry, Mike Byam, told MLive reporter Jim Harger in an article that the expansion project “will allow us to continue to grow our brand globally and better serve our ever-expanding portfolio of clients and their unique recognition needs.” Byam’s relationship to the company is familial: His great-grandfather was Herbert Terryberry, the founder who originally envisioned the Terryberry company as a ring manufacturer.… Read the rest

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Consumer Brand SEO Pulse: 6.25.15

By | June 25, 2015

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO. Our goal is to stay on top of any new strategies and changes to make sure you have access to the best on-site and off-site SEO methods. Google is making a lot of changes (as usual), and this week covers desktop and mobile search.

“Not Panda: Google Confirms Another Core Search Algorithm Update”

Google has confirmed an update to the core search algorithm, which may very well be the “Google Quality Update” from May.… Read the rest

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Master Manufacturing Marketing at the MAGNET-Fathom Workshop

By | June 23, 2015

MAGNET is known for its dedication to the individual growth of manufacturers in the North East Ohio Area.
 Fathom provides manufacturing marketing expertise, specializing in revenue growth. On July 16th, these two local manufacturing juggernauts are combining powers—to your benefit—in a digital marketing workshop focused on  manufacturing marketing.

Together, we offer manufacturers the opportunity to access unbounded growth through digital marketing. The workshop is titled “How Modern Manufacturers are Leveraging Digital Marketing to Grow Their Businesses” and is aimed at getting manufacturers up to speed on digital marketing trends.… Read the rest

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