While there are some who still believe that word-of-mouth and print advertising are enough, others can attest to the success of digital marketing when it comes to bringing in new business for manufacturers. The digital space is full of opportunities and while the ability to search for businesses is big, digital is capable of so much more! In previous years, digital marketing was all about being found in search engines, but today’s marketing strategies all are customer-focused.… Read the rest
The world of student recruitment is changing. In order to compete and win in the student recruitment race colleges and universities must find new and innovative ways of recruiting more ideal candidates. The best recruiters use the power of digital student recruitment to drive the ideal student body mix, with target enrollment numbers and improved discount rates. How are they doing it?
They’re tying sophisticated digital student recruitment to SRM, also known as student relationship management.… Read the rest
Let’s talk investing. [Warning: The following is in no way intended to be construed as financial advice. Please consult a licensed financial advisor for your particular needs.]
I’m starting with a premise: Marketing is an investment. We’re all in agreement, right? Great … let’s carry on.
The vocabulary of investing includes terms like appreciation and depreciation, assets and liabilities. In reality, marketing, just like exceptional customer service, is a potentially appreciating economic asset upon which investment is often not immediately measurable.… Read the rest
Americans today are seeking more healthcare knowledge and information outside of the doctor’s office. For example, according to a study by TeleVox and Kelton Research, 83% of Americans don’t follow treatment plans given by their doctors exactly as prescribed and almost half feel they would follow these plans if they received encouragement and coaching between visits. Even when patients are seeking more interaction, 50% of healthcare professionals believe their job begins and ends during regular office visits.… Read the rest
The Fathom Healthcare team has had the privilege of running paid advertising for several different major senior-living and assisted-living community organizations. I know what you’re thinking: Why would anyone be excited to target senior citizens in need of long-term care? Well, this is actually a very fast-growing industry. According to Google, the senior population (of 65+) will grow nearly 100% from 46.2 million in 2013 to 92 million in 2060. This population explosion means more and more seniors will need care, especially as advances in medical technology and lifestyle changes allow them to live longer.… Read the rest