Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! In this case study from a major national player in the assisted living industry, you’ll see just how powerful a senior living guide can be in attracting new leads, educating potential residents, and stewarding leads into move-ins.
Cut to the Chase: What Were the Results?
Let’s get right down to business – since the Senior Living Guide that my Fathom Healthcare team created for this client went live, we’ve seen almost 400 leads come in.… Read the rest
Rand Fishkin of Moz said it best, “Link earning is going to replace link building.” In our interview with Rand late last year, he explained:
“…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we’ve used to acquire them in the past.”
We’ve all heard it: Create great content, and an audience (and sales) will come.… Read the rest
Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Duplicate content is one of the easiest, most common mistakes to make when building a website and consequently one of the most frequently penalized mistakes we see. Along with spammy inbound links, duplicate content has been a major focus of the last few search engine algorithm updates. Given the potential negative impact that non-unique content can have, eliminating duplicate content now will ensure that your site is unique, authoritative and protected from impact of future algorithm changes.… Read the rest
Being involved in higher education marketing provides me with the opportunity to attend great conferences and seminars each year. I try to attend a variety of shows, ranging from technology focused to academic, and a variety of tracks. At each event in in the last two years, it has been increasingly difficult to avoid the “C-word.”
Putting potential vulgarities aside, the C-word I am referring to is “customer” (although in some circles, calling the student body by a four-letter obscenity would garner the same reaction as calling them “customers”).… Read the rest
“Law 46: Master the art of timing.”
Everyone knows the old expression, “Timing is everything.” Market timing is the art of knowing when to offer a new product/service. It is also knowing when to buy and sell assets like property or stock in a company.
Additionally, timing can play a central role in planning dramatic marketing gestures, as I wrote previously in regards to the 25th law of power (Re-create yourself). By timing communication well with your buyer, you speed along a sale.… Read the rest