85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full potential.
Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. However, as with any other marketing automation software, Pardot can be complicated for the best marketing user. Get the most out of your Pardot instance with these 5 tips:
- Expand on your drips without overcomplicating: You might have focused on one or two drips already, but to expand your reach make sure you are messaging prospects throughout the entire customer lifecycle.
… Read the rest
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. It’s been a week of algorithm updates and announcements. Google confirms it made a “Quality Update” and Bing will soon roll out its own mobile ranking algorithm.
“The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up”
For the past few weeks, we have noticed major rank changes across most of our clients, and we weren’t the only ones.… Read the rest
In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. And therein lies the key word: Loyalty. You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. New stimulation is what keeps their brains hooked … tomorrow’s edition, the next issue. Yesterday’s news is, after all, yesterday’s news.… Read the rest
A few weeks ago, I came across a very interesting TV show called “Married at First Sight.” The show is an extreme social experiment in which six individuals who have struggled to find love turn to the experts to pair them with a compatible partner. The very first time they meet their partner is at the altar where they say “I do.” Originally I thought this was an outrageous solution to the “I can’t find love” problem, but curiosity got the better of me, and I ended up getting hooked.… Read the rest
Yes, you’ve heard it all. Content is king, and 70 percent of the buyer’s journey is complete before the buyer even talks to a sales rep. In fact, the theme of Marketo’s 2015 Summit promoted a “Marketing First World.”
You’re left wondering, are the days of the Enterprise Sales Professional numbered? Is it just a matter of time until you are replaced by a technology-enabled Content Marketing team focused on delivering pragmatic educational content in the right place at the right time?… Read the rest