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A Sales Acceleration & Digital Marketing Blog

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Consumer Brand SEO Pulse: 4.23.15

By | April 23, 2015

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week is all about “Mobilegeddon!” We’ll talk about the impact it has had so far and what might happen further down the road.

“Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?”

It’s been four months since the last Panda or Penguin updates which has led many to assume they are automatically updating.… Read the rest

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Setting the World on Fire: Fathom After an Appreciative Inquiry Summit

By | April 22, 2015

(From L-) Jon Berghoff, Scot Lowry, Jon Vroman, David Cooperrider

Organizational change is not a topic typically addressed on this blog, but I wrote last week about how Fathom was preparing for an Appreciative Inquiry Summit, which brought the whole company (and beyond) in a room to inspire transformation. Here’s a summary of what happened: Start with an entire company. Take a little Conscious Capitalism and Firms of Endearment. Mix in some external stakeholders (customers, like-minded partners).… Read the rest

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Content Marketing: How to Grow Your Business by Growing Your Audience

By | April 22, 2015

Growing your audience is important for growing any business. But what exactly does that mean? Does growth simply mean the number of people exposed to your business, or the number of people engaged with your business?

Content marketing done the right way – catering to a specific audience – is like an attraction model. The more relevant you are to a well-defined set of people, the more you will attract those that have the same beliefs.… Read the rest

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Walking on Coals? Thoughts Before an Appreciative Inquiry Summit

By | April 17, 2015

Before I say anything about appreciative inquiry summits, Case Western Reserve professor of entrepreneurship David Cooperrider’s concept of bringing an entire organization together to focus on preserving its strengths in a collective vision of the future, I’m first going to quote renowned management consultant Peter Drucker:

“The task of great leadership is to create an alignment of strengths in ways that make a system’s weaknesses irrelevant.”

Think about that: Make weaknesses irrelevant. Makes sense and sounds powerful, doesn’t it?… Read the rest

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Are You Advertising Your Urgent Care Clinics Online?

By | April 17, 2015

One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising.

Why Urgent Care Centers

Promoting urgent care centers has become a priority for health systems recently. But why? From a macro perspective, there’s been significant growth in urgent care centers in the past 3 to 5 years. According to a Forbes article titled “A Boom In Urgent Care Centers As Entitlement Cuts Loom”, more than 8,000 urgent and immediate care centers were open in 2013 in the U.S., and most of these are run by nonprofit health systems.… Read the rest

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