Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s making sure your website is mobile friendly or determining if link building is dead, we’ve got you covered. Here are our top picks of what you need to know this week:
Mobile-Friendliness Will Officially Affect Your Site’s Rankings
Last week, Google officially announced an algorithm change that would make mobile-friendliness a ranking factor starting April 21st.… Read the rest
The seminal B2B manufacturing marketing report from Content Marketing Institute is out, and the verdict is in: B2B manufacturers are into content marketing, but could use some help.* Where’s the concern?
- General effectiveness (26% rate it effective).
- Quality vs. quantity: 65% produced more content in 2014 despite low effectiveness ratings. 62% are currently creating more engaging/higher-quality content.
- Documenting a strategy (20% have documentation, a chief indicator of success).
- Tracking ROI (12% are successful).
- Organizing website content and improving conversions (66% currently working on it).
… Read the rest
Email marketing is integral to a successful manufacturing marketing strategy. To date, email marketing has required an email list, though. Whether that list is bought, rented, or owned is irrelevant – the fact remains that emails must be sent to specified email addresses.
Unfortunately, this model of email marketing suffers from two key limitations: list size and list quality. If either is an issue, budget is required to correct it. But what if this wasn’t the case?… Read the rest
Get mobile-friendly, or get buried by the competition in search results. This is essentially what Google said last week in officially announcing an algorithm change that would make mobile-friendliness a ranking factor starting April 21st.
Signs have been pointing to Google putting more emphasis on mobile-friendliness for months now. In June, Google began telling mobile searchers when a link in the SERP redirected to the home page:
In November, Google officially launched ‘mobile-friendly labels’ which notified mobile users if a site was ‘well-designed for mobile‘ and launched a ‘mobile-friendly testing tool‘.… Read the rest
My new ride, just before it became covered in wintry Cleveland mush and road salt.
Marketers, take note: I just bought a car. Well, that’s not important to you. What’s important is how I came to this decision as a consumer, which I think everybody can learn something from. Wait, you’re saying, my audience is other businesses … this doesn’t apply to me. Oh, but it does! Who makes the purchasing decisions at companies? Chances are, it’s a human being.… Read the rest