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Fathom's Blog

A Sales Acceleration & Digital Marketing Blog


Writing Secrets from WordPress’s Founder

By | June 2, 2015

I was reading a book about success this past weekend (Stickability) and was delightfully surprised to come across this comment on p. 140 about writing from Matt Mullenweg, the founder of WordPress:

“The best writing advice I’ve heard, and occasionally practice, is to write every single day first thing in the morning. You wake up, put the coffee on the pot—do whatever you need to do—and just write a thousand words or two thousand words or something, just get it out there.… Read the rest


Giving on the Green 2015

By | June 2, 2015

Charity Golf Outing to Support Adoption of Cleveland’s Youth

Fathom Education is proud to host the second annual Giving on the Green charity golf outing, powered by the Benjamin Isaac Foundation. The outing will take place on Saturday, August 29th, 2015 at Sweetbriar Golf Club in Avon Lake, Ohio.

Seize your chance to be a champion for our children in need. All of your donations will make a difference for those touched by adoption by raising funds for this year’s charity, Adoption Network Cleveland.Read the rest


Content Marketing Drives Sales Productivity [List]

By | June 1, 2015

Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program.

Here are 10 Reasons Content Marketing Rocks for Sales

  1. Your prospects and clients are now well-educated because they’ve consumed valuable problem-solving content generated from your organization.
  2. You now have a detailed, data-driven understanding of your clients’ interests, intent and buying stage.
  3. Your cold prospecting list is not so cold anymore due to the addition of personas (with behaviors and motivations) layered on top of your standard firmo-graphic targets.
Read the rest

4 Types of Metrics Every Sales & Marketing Team Should Use

By | May 28, 2015

With all of the new sales and marketing technology solutions, obtaining analytics, reporting and key metrics for senior management often becomes cumbersome and sometimes impossible. When we work with clients (and even internally together), it is a common misunderstanding that the data is non-existent or inaccessible. The answer lies in knowing what to ask, using the appropriate tools, and becoming familiar with the high-level categories of analytics that exist for most sales and marketing teams.

At Fathom, we typically refer to 4 impactful metrics for sales and marketing teams:

Let’s define each metric conceptually:

  1. Marketing Prospects
    These are marketing leads that are not ready for sales.
Read the rest

Consumer Brand SEO Pulse: 5.28.15

By | May 28, 2015

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week, we found out there could be more Quality Updates on the way as well as how to deal with some of the most annoying SEO factors.… Read the rest

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