Fathom Blog
News & analysis on digital marketing & analytics
7 Steps to Becoming a Great Guest Blogger
There are many reasons to try to become a guest blogger: Increase online visibility, drive traffic, build credibility, and most importantly, establish thought leadership. While you may not need convincing, it can be difficult to become a guest blogger, especially on a valuable, popular website. There are many factors that come into play when having your article picked up by a major online publication, but taking these 7 steps into consideration can increase your chances of becoming the next popular author on your favorite, most-visited website.… Read the rest
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Category: Content Creation & Strategy, Online PR/Link-Building
Fathom Core Value Stories: June 2013 Edition
Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 19th edition of Core Value Stories:
- Everyone a Leader, Alan Suchan and Daiv Whaley — For recently going above and beyond to update a home improvement client’s website with new product line information.
How Manufacturers Can Align Digital Content with Buying Cycles
If you’re a manufacturer and you’re not producing online content, you’re missing out big time. According to the Chief Marketing Officer Council, 87% of B2B buyers say that online content has either a major or moderate impact on their vendor preference and selection. Simply put, this means your audience is just begging you to provide them with really good content that makes their purchasing decision an easy one. But how do you know what kind of content they need and when they need it?… Read the rest
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Category: B2B, Content Creation & Strategy, Manufacturing Industry
Using CTAs to “Direct” Your Website Visitors
By now most marketers have heard about personas, buying cycles and lead nurturing strategies to nourish your potential customers as they search and decide whom to buy from, and when. There’s some psychology involved, and some content marketing involved as well. There’s also some good old-fashioned product innovation required in order to really stand-out from your competitors, and some branding never hurt either.
Assuming that your business website holds all the information necessary to convince and elicit a sale from a potential customer, are you getting your site visitors to that information appropriately?… Read the rest
6 Simple Steps To Optimize Your Product Listing Ads
Comparison shopping engines (CSEs) have always been part of strategies to drive revenue and promote products for e-commerce companies. However, recent changes in how Google handles its comparison shopping listings have changed how marketers need to look at CSEs. Google’s Product Listing Ads, introduced as a paid service last year, allows companies to strategically market their products in a more prominent position on the results pages.
Are you getting the most from your Product Listings Ads (PLAs)? … Read the rest
