I know, Part II? Is a series in the making? Before you accuse me of going Hollywood and getting sequel-, prequel- and reboot-crazy in the absence of all original ideas, please humor me. First, this sequel email is as good as the original one I featured … we’re talking The Godfather vs. The Godfather: Part II or Batman Begins vs. The Dark Knight.
Second, I know everybody gets prospected, and most prospecting emails are not worth more than the tenth of a second it takes to delete them.… Read the rest
Earlier this month, Fathom’s long-time client, Terryberry, a company specializing in employee appreciation awards, made a welcome announcement that it will be expanding its Grand Rapids, Michigan, campus and creating 53 new jobs.
Managing partner of Terryberry, Mike Byam, told MLive reporter Jim Harger in an article that the expansion project “will allow us to continue to grow our brand globally and better serve our ever-expanding portfolio of clients and their unique recognition needs.” Byam’s relationship to the company is familial: His great-grandfather was Herbert Terryberry, the founder who originally envisioned the Terryberry company as a ring manufacturer.… Read the rest
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO. Our goal is to stay on top of any new strategies and changes to make sure you have access to the best on-site and off-site SEO methods. Google is making a lot of changes (as usual), and this week covers desktop and mobile search.
“Not Panda: Google Confirms Another Core Search Algorithm Update”
Google has confirmed an update to the core search algorithm, which may very well be the “Google Quality Update” from May.… Read the rest
MAGNET is known for its dedication to the individual growth of manufacturers in the North East Ohio Area.
Fathom provides manufacturing marketing expertise, specializing in revenue growth. On July 16th, these two local manufacturing juggernauts are combining powers—to your benefit—in a digital marketing workshop focused on manufacturing marketing.
Together, we offer manufacturers the opportunity to access unbounded growth through digital marketing. The workshop is titled “How Modern Manufacturers are Leveraging Digital Marketing to Grow Their Businesses” and is aimed at getting manufacturers up to speed on digital marketing trends.… Read the rest
I got a lot of favorable responses to last week’s blog post about the best (worst) prospecting email I’ve ever received. Thanks for all the love, readers. That errant message brings me to a kind of writing on the opposite end of the spectrum … one that is sure to generate sales. As I learned this past weekend, this amazing piece of writing is (drumroll, please) … the thank-you note.
Before you accuse me of being a syrupy New-Ager, consider that Tom Hopkins, renowned sales coach and author of How To Master the Art of Selling, writes 5-10 thank-you notes a day, generating him a significant boost in yearly sales.… Read the rest