As a follow-up to our recent publication, “Social Media Benchmarks for Health Systems,” we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. Most health systems that are seeing success online are typically using more than just one type of digital marketing tactic. Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness.… Read the rest
A position has opened up, and you are now on the hunt to find the perfect person to fill this new opportunity. You need someone young, smart, eager to learn, with a solid education and credible experience to begin a career with your organization. How do you attract qualified employees? Do they exist? Where to begin? These are just a few questions that you could be asking yourself when a position opens up in your organization.… Read the rest
We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. We want the consumer to read the product descriptions, learn more about the merchandise or service, and ultimately be so convinced that it is exactly what they have been looking for they take the plunge right then and there. They make the purchase, download a manual, or request more information.
But sometimes the consumers need a little push. After possibly scrolling through many similar pages, they need something to make them take the plunge and actually make a purchase or supply their email address.… Read the rest
Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! In this case study from a major national player in the assisted living industry, you’ll see just how powerful a senior living guide can be in attracting new leads, educating potential residents, and stewarding leads into move-ins.
Cut to the Chase: What Were the Results?
Let’s get right down to business – since the Senior Living Guide that my Fathom Healthcare team created for this client went live, we’ve seen almost 400 leads come in.… Read the rest
Rand Fishkin of Moz said it best, “Link earning is going to replace link building.” In our interview with Rand late last year, he explained:
“…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we’ve used to acquire them in the past.”
We’ve all heard it: Create great content, and an audience (and sales) will come.… Read the rest