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A Sales Acceleration & Digital Marketing Blog


The ‘Retail-ization’ of Healthcare [WEBINAR]

By | March 27, 2015

Your patients are changing … are you?

The healthcare industry is constantly changing, along with the expectations of your patients. Keeping up with their demands and increasing their satisfaction requires careful engagement.

To help assist you in this cause, Bill Balderaz, President of Fathom Healthcare, will discuss in a webinar how consumers of healthcare are becoming more and more like retail consumers.

Register Today

According to Google, 1 out of 20 searches are related to health issues.… Read the rest


Consumer Brand SEO Pulse: 3.26.15

By | March 26, 2015

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s teaching you about mobile friendly algorithms or Google pushing GYBO, a major effort to get local businesses online, we’ve got you covered. Here are our top picks of what you need to know this week:

The Mobile-Friendly Algorithm Will Roll Out Over the Course of a Week

Google explained that it will start rolling out the mobile-friendly algorithm update on April 21st, but it also may take a few days to a week to fully roll out and be noticeable to all global mobile searchers.… Read the rest


Thoughts on the Latest CMO Survey

By | March 24, 2015

CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. What does this mean, and why should we care?

According to The CMO Survey, marketing leaders’ feelings about the U.S. economy as a whole are 46% more optimistic than February 2009 (on a scale of 1-100). On top of that, some indicators they see improving in the next year are customer acquisition; customer growth in the form of increased volume, purchase of products/services; customer retention; and new customers entering the market.… Read the rest


5 Tips for Successful Marketing Automation Integration

By | March 20, 2015

In the last few years marketing automation has been a buzzword used more often when manufacturing companies are laying out their marketing plan for the next year, and years to come. There is no denying that the digital area is not just a phase, it’s here to stay and companies need to have a digital presence to engage their customers, grow their business, and stay ahead of the competition.

Implementing a marketing automation platform may seem like a daunting task, and by no means is as easy as flipping a switch.… Read the rest


How Much Do Hospitals Spend on Google AdWords?

By | March 20, 2015

As a follow-up from my previous post “How Much Should Health Systems Spend on Search Advertising?” I wanted to provide statistics and potential benchmarks for healthcare marketers to compare against their own paid advertising performance.

That said, I am pleased to announce the release of our latest guide, “Search Advertising Benchmarks for Health Systems.” It packs a lot of useful information into just 7 pages … and one’s the cover! My intention in writing it was to give marketers a better idea of how health systems and hospitals are investing their advertising dollars online.… Read the rest

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