“Everyone admires the bold; no one honors the timid.”
So states the summary of Law 28 of Robert Greene’s 48 Laws of Power, which is “Enter action with boldness.”
Bold jumping spider
One way marketers can achieve power is by boldly grabbing opportunities for influential communication. Marketers should also grab opportunities, period. As best-selling author Bernard Marr writes, “Success in work and life often depends on spotting and grabbing opportunities as they present themselves.” He argues that capitalizing on opportunities is “the one thing successful people never fail to do.” Marketers should heed the truth behind this statement and take chances.… Read the rest
“If you’re everything to everyone, you’re nothing to no one.” In other words, don’t waste your time and money on trying to sell to everyone. It just won’t work. Instead, you need to pinpoint your target audience and cater your messaging around them.
So who is your target audience? It’s a specific group of people – based on age, gender, education level, job title, etc. – that you want to engage in order to best sell your product(s).… Read the rest
Beyond your home page: What other pages demand attention?
Businesses have long operated under the assumption that their homepage is their website’s most important page. Unfortunately, after countless resources are spent refining the home page’s content and design, little time is left to optimize the rest of the site. What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value.… Read the rest
What is a data dictionary?
Many people seem to be aware of the fact that data dictionaries are important for their company, but can’t say exactly what they are or why they’re important. Data dictionaries play a crucial role in ensuring a company’s data management system—e.g., CRM—is accurate and reliable. An important concept to understand when discussing data dictionaries is that they do not hold any actual data, but information about the data.
Data dictionaries store what we call “metadata,” information about how to store and manage the data in a database system.… Read the rest
As a follow-up to our recent publication, “Social Media Benchmarks for Health Systems,” we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. Most health systems that are seeing success online are typically using more than just one type of digital marketing tactic. Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness.… Read the rest