You know your manufacturing audience. You spend three hours carefully crafting a piece of content you know your audience will love. Finally, the time has come to hit ‘publish’ and, as you do, you can’t ignore the flutter of excitement in your stomach.
Deep breath. It’s out there. It’s live. So now it’s time to sit back and watch it take off.
The only problem is, it doesn’t take off. After one push through social media and a few days, engagement is low.… Read the rest
Site retargeting is a very common and effective paid advertising strategy. Its popularity has increased significantly year over year as you can see from the Google Trends data below and it’s beginning to capture a larger chunk of advertisers marketing budget.
Before I discuss remarketing as it relates to hospitals and treatment centers, let’s go over the basics just so everyone is on the same page.
How Does Retargeting Work?
3 Reasons why people might hate you, your marketing, and your brand:
1.) Your extreme excitement about your product gives you the delusion that everyone must be your audience.
2.) Everything about you is “shotgun” instead of ”honey.” You’re forceful, unsolicited, loud, and interruptive instead of sweet and inviting.
3.) Ultimately, you care more about your goals than the interests, feelings, and needs of your audience.
If you felt that any of the above describes you, your audience likely hates you.… Read the rest
Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. By knowing and preparing ahead of time, retailer marketers can set realistic expectations with their bosses and budget accordingly.
Start by downloading our free 20-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s holiday marketing bag.… Read the rest
“You must seduce others into wanting to move in your direction.”
–Robert Greene, The 48 Laws of Power
The best marketing illustration of Law 43 might be in the classic concept of the “hard sell” vs. the “soft sell.” A hard sell alienates buyers by coercion, where the soft one (as the name suggests) gently lures them in by playing to their previous inclinations. The soft sell—and content marketing—builds trust on an existing foundation, where the hard one works against the grain.… Read the rest