8/27 remote roundtable recap: growing pipeline

a remote roundtable with Google's Chris Hurwitz focused on B2B lead generation and pipeline growth

remote roundtable series

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On August 27, B2B marketers joined our CEO, Steve Kessen, for our 10th Remote Roundtable of the year. This conversation focused on a topic that’s top-of-mind for B2B marketing and advertising leaders who are trying to replace or supplement their typical marketing mix that included a heavy dose of trade shows: growing pipeline.

Steve was joined by Google’s Chris Hurwitz, a B2B and Google product expert, and Katie Zelasko who leads Fathom’s paid media team. Together, the trio shared historic parallels to today’s economic state, opportunities for marketers to be first-movers, and best practices for digital advertising campaigns that grow awareness and convert visitors to customers.

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Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don’t exist. If you’d like to view past discussions on-demand, visit