On May 7, marketers from a variety of healthcare systems and organizations joined Fathom’s CEO Steve Kessen for the sixth of eight roundtable sessions. This conversation focused on the state of healthcare marketing: common challenges systems are facing, the messages that are resonating best with patients as they navigate a complex decision-making environment, and long-term predictions for the industry’s approach to marketing and care.
Steve was joined by two of Fathom’s healthcare marketing experts for this roundtable: Jeremy Mathis and Tyler Alge. Jeremy and Tyler shared a handful of trends, data points, and best practices from their personal experience working with honor-roll health systems.
participate in a roundtable discussion
This was the sixth session in an eight-part weekly series hosted by our CEO, Steve Kessen. These remote roundtables are a connection point for marketers when the typical opportunities to collaborate don’t exist.
Upcoming roundtables include:
- 5/14 | Change Management with Jim Kohl
- 5/21 | Open Conversation with Steve Kessen
If you’d like to join a roundtable, view past discussions on-demand, or subscribe to receive updates, visit fathomdelivers.com/roundtables.