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daily recaps: Forrester B2B Summit 2021

conversations about the research, case studies + keynotes we found most compelling

Forrester’s B2B Summit—formerly SiriusDecisions Summit—has long been a must-attend event for marketing, sales, and product leaders looking for the latest research and tools to accelerate business growth. Taking place May 3-6, this year’s event is completely virtual, and we’re proud to be sponsors.

In addition to sharing a case study of our work with EZ Texting, we’re attending sessions, meeting with Forrester analysts, and interacting with peers across industries. In case you’re not among the more than 3,000 estimated attendees, we’re sharing daily audio recaps with highlights and the actionable intelligence we’re gathering.

Each of the event’s four days, Jim Kohl, our Executive Vice President of Sales + Marketing, will join a different Fathomer to capture their immediate reaction to the day’s content. In a few minutes, Jim and his guest will give you an informative and entertaining overview of the research, case studies, and keynotes they found most compelling. We will update this post as the week progresses.

Questions for Jim and our team? Email us at hello@fathomdelivers.com.

day four

On the last day of Forrester’s B2B Summit, our CEO, Steve Kessen, joined Jim to recap the day and reflect on the event as a whole. From whether B2B Summit was too ABM-focused to the marketing metrics that matter most to CEOs like Steve, the topics of conversation were as wide-ranging as the day’s content. The pair wrapped up by sharing high points: a session on future-fit teams and crowning the event’s rockstar presenter.

day three

Following the third day of Summit, Jim was joined by Angela Krieger, our Vice President of Strategy. Angela and Jim discussed how important it is to build trust with customers and how quickly that hard work can be erased. Before wrapping up the conversation, the two riffed on their favorite analogy of the day: how one of North America’s most infamous illegal road races is a great parallel to a high-functioning marketing team.

day two

After wrapping up the second day of Summit, our CEO, Steve Kessen, joined Jim to discuss his experience. As the chief executive of a marketing firm, Steve has a unique perspective on the convergence of brand experience and revenue generation—a theme that served as a common thread for the day’s sessions. In their conversation, Steve and Jim discussed the marketing leader’s opportunity to rethink their team’s role in the customer journey—plus, one of Jim’s favorite tradeshow clichés.

day one

Following day one, Jim sat down with Jeremy Mathis. As an Account Partner, Jeremy works with marketing executives to align our efforts to the outcomes that matter most for their businesses. In their recap of the event’s first day, Jeremy and Jim discuss the evolution of Forrester’s Demand Waterfall and the moments they were most surprised by.