4/9 remote roundtable recap: why marketing automation

the second in a series of eight collaborative sessions for marketers

remote roundtable series

watch the recording on demand

More than 20 marketers from organizations like McGraw-Hill, CFA Institute, Indiana State University, SIRVA, The Ohio State University and more joined Steve Kessen for the second of eight remote roundtable sessions on 4/9. This roundtable focused on Marketing Automation, and Steve was joined by Fathom’s nurture marketing experts including Jherod Bauders, Abby Dunn, and Brent Levi.

Over the course of the conversation, the marketers in attendance and team from Fathom discussed:

  • Finding a common definition for Marketing Automation
  • How to lead a successful platform search process
  • Understanding the true cost of a platform migration
  • Using Marketing Automation platforms as customer engagement hubs

join an upcoming remote roundtable

This session was the second in an eight-part weekly series hosted by Steve Kessen. These remote roundtables are a connection point for marketers when the typical opportunities to collaborate don’t exist.

Upcoming roundtables include:

  • 4.16 | A Focus on Higher Ed with Brittany Trafis
  • 4.23 | Social Media that Converts with Angela Krieger
  • 4.30 | Growth-focused SEO with John Castronova
  • 5/7 | A Focus on Healthcare with Jeremy Mathis
  • 5/14 | Change Management with Jim Kohl
  • 5/21 | Open Conversation with Steve Kessen

If you’d like to join a roundtable, view past discussions on-demand, or subscribe to receive updates, visit