recapped: HMPS 2021

The 26th Annual Healthcare Marketing & Physicians Strategy Summit is underway in Miami, Florida. This is our first in-person event since January 2020, and we’re grateful for the chance to connect with and learn from the healthcare marketers who are in Miami and participating remotely. Whether you couldn’t make it yourself or want a second perspective on the highlights, sessions, and takeaways from HMPS, we have you in mind.

That’s why we’re sharing daily recaps of our experience including the most thought-provoking sessions, the biggest surprises, and what it’s like to be back together at a conference for networking and learning.

Questions for our team? Email us at

day one: it’s like riding a bike

In this day one recap, Jeremy Mathis, an Account Partner to Fathom’s healthcare clients, joins Joe Adams, our director of marketing, to make sense of the emerging trends from day one—like the future of the healthcare workforce and the seemingly inevitable impact of automation—and help you get a feel for the event’s energy.

day two: real opportunities to drive revenue

In this day two recap, Jeremy and Joe discuss a variety of topics from a day full of informative sessions. The pair talk about what it takes to get the time and attention of your CEO, the tremendous revenue opportunity a focus on patient lifetime value presents, and just how long it will be before we’re all replaced by robots in the workplace. Less than 10 minutes and well worth your time.