what’s top of mind for the cmo: november 2019

As you begin to have conversations with marketing leaders, trends emerge. One of the clearest trends: chief marketers, regardless of industry or responsibility, sometimes feel like they’re on an island. That’s one of the main reasons I sat down with Steve Kessen, our CEO, and Jim Kohl, our EVP, sales and marketing, to record a conversation recently.

highlights: digital meetup for higher ed marketers

On July 30, higher ed recruitment marketing, admissions, and alumni relations leaders came together to share their challenges, offer solutions anchored in experience, and find common ground despite their diverse backgrounds. The event? A digital meetup for higher education leaders hosted by Fathom, in partnership with Marketo.

Google Marketing Live: highlights + takeaways

Over the course of 48 minutes, Fathom’s Claire Abraham, Stephen Epple, and Joe Adams discussed the intersection of privacy and paid media, updates to Google’s product roadmap, and how marketing leaders should balance machine learning and human optimization across channels.

q+a: takeaways from Eduventures Summit

Over the course of this 20-minute conversation, we talked about the major themes at the exclusive conference, why Brittany thinks generations are overrated, and what higher ed marketing and admissions leaders need to do if they want to better connect with their prospects.

Fathom earns fifth NorthCoast 99 Award

Fathom, a digital marketing firm, is proud to be recognized by ERC as one of the 99 best Northeast Ohio workplaces for top talent. This is the fifth time—and third consecutive year—that Fathom has earned the NorthCoast 99 Award.