what’s top of mind for the CMO: December 2019

If you couldn’t make it to AMA Higher Ed 2019 or want a refresher on what mattered most from the keynotes and sessions, our Brittany Trafis, executive vice president of client partnership, and Jim Kohl, executive vice president of sales and marketing, recorded 15-minute daily recaps covering the biggest surprises and disappointments while making sense of the key themes. You can read or listen to those recaps below.

Fathom earns Marketo Engage Specialization

Fathom, a digital marketing firm and 2016 Marketo Engage Digital Services Partner of the Year, has earned the Marketo Engage Specialization in the Adobe Solution Partner Program.

what’s top of mind for the CMO: November 2019

As you begin to have conversations with marketing leaders, trends emerge. One of the clearest trends: chief marketers, regardless of industry or responsibility, sometimes feel like they’re on an island. That’s one of the main reasons I sat down with Steve Kessen, our CEO, and Jim Kohl, our EVP, sales and marketing, to record a conversation recently.

highlights: digital meetup for higher ed marketers

On July 30, higher ed recruitment marketing, admissions, and alumni relations leaders came together to share their challenges, offer solutions anchored in experience, and find common ground despite their diverse backgrounds. The event? A digital meetup for higher education leaders hosted by Fathom, in partnership with Marketo.

Google Marketing Live: highlights + takeaways

Over the course of 48 minutes, Fathom’s Claire Abraham, Stephen Epple, and Joe Adams discussed the intersection of privacy and paid media, updates to Google’s product roadmap, and how marketing leaders should balance machine learning and human optimization across channels.

Q+A: takeaways from Eduventures Summit

Over the course of this 20-minute conversation, we talked about the major themes at the exclusive conference, why Brittany thinks generations are overrated, and what higher ed marketing and admissions leaders need to do if they want to better connect with their prospects.

Fathom earns fifth NorthCoast 99 award

Fathom, a digital marketing firm, is proud to be recognized by ERC as one of the 99 best Northeast Ohio workplaces for top talent. This is the fifth time—and third consecutive year—that Fathom has earned the NorthCoast 99 Award.