increasing appointment volume with streaming audio at UCLA Health

background: digital marketing for top health care system Based in Los Angeles, California, UCLA Health is among the most comprehensive and advanced health care systems in the world, serving more than 670,000 unique patients per year. UCLA Health hospitals ranked first in California and third nationally in the most recent US News & World Report evaluation. Fathom partners with UCLA …

recapped: HCIC 2021

The 2021 Healthcare Internet Conference is underway at The Cosmopolitan in Las Vegas, Nevada. Whether you couldn’t make it yourself or want a second perspective on the highlights and takeaways you captured yourself, we have you in mind. That’s why we’re sharing daily recaps of our experience including the most thought-provoking sessions, the biggest surprises, and what it’s like to …

recapped: HMPS 2021

The 26th Annual Healthcare Marketing & Physicians Strategy Summit is underway in Miami, Florida. This is our first in-person event since January 2020, and we’re grateful for the chance to connect with and learn from the healthcare marketers who are in Miami and participating remotely. Whether you couldn’t make it yourself or want a second perspective on the highlights, sessions, …

working with Fathom

What’s most important about us, is you—the marketers we help achieve real, meaningful professional and personal growth. What’s that sort of partnership like? Hear executives describe it in their own words.  in Steve’s words “It means everything to see the success of our clients and their growth personally.” For Steve, seeing our partners grow personally is just as important as …

recapped: Forrester B2B Summit 2021

Forrester’s B2B Summit—formerly SiriusDecisions Summit—has long been a must-attend event for marketing, sales, and product leaders looking for the latest research and tools to accelerate business growth. This year’s event was completely virtual, and we were proud to be sponsors. In addition to sharing a case study of our work with EZ Texting, we’re attended sessions, met with Forrester analysts, …

Marketo Engage consultation, measurable impact at CFA Institute

background: Marketo Engage consultation for a global leader in investment management CFA Institute is the world’s largest association for investment management professionals. With more than 178,000 members and 157 local member societies worldwide, CFA Institute’s mission is to lead the investment professional globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. …

remote roundtable: building a marketing powerhouse

At our October 8 Remote Roundtable, Allied Universal’s Barbara Moreno shared her story of building a high-performance marketing culture in her first few months at the security and facility services leader. Making an immediate and lasting mark is a challenge for all marketing leaders, but Barbara’s experience proves it’s possible.

Fathom finds new home in Cleveland’s West Bank of the Flats

digital marketing firm plans to be move-in ready by February 2021 Fathom, a Cleveland-based digital marketing firm, has announced a move from their current location in Valley View to Cleveland’s West Bank of the Flats. Construction to tailor the space is underway, and a grand opening is tentatively planned for February of 2021. “2020 Center Street represents an investment in …

8/27 remote roundtable recap: growing pipeline

On August 27, B2B marketers joined our CEO, Steve Kessen, for our 10th Remote Roundtable of the year. This conversation focused on a topic that’s top-of-mind for B2B marketing and advertising leaders who are trying to replace or supplement their typical marketing mix that included a heavy dose of trade shows: growing pipeline.