challenge Since 2020, we have supported UCLA Health with strategy and execution across various channels, including digital advertising, SEO, and marketing automation. In 2021, the UCLA Health team was preparing to launch a new website to deliver an exceptional user experience and convert visitors to patients. Without a strong SEO foundation, a migration like this can easily trigger a decline …
increasing share of voice in a highly competitive market with foundational SEO
challenge The YMCA of Greater Cleveland wanted to increase online membership registrations through their website using SEO. Knowing how competitive the space is, it was unlikely they’d attract the CrossFit or bodybuilding crowds, so their target audiences were busy parents (whose children need somewhere to go during summer or work hours) and active older adults (senior citizens seeking community). Their …
driving quick wins + long-term success with the SEO Quadrant™
challenge FreightWaves is the world’s leading supply chain intelligence platform. Their flagship SaaS product, SONAR, is used by industry professionals and global enterprises to make informed decisions about their current and future supply chain operations. The company also provides news and information through the logistics industry’s largest media platform. FreightWaves’ advertising-supported media business has a team of full-time journalists and …
MAICON 2023: what marketers need to know
Patty Parobek, our Senior Director of Strategy, and Rob Hosler, our Director of SEO, had the opportunity to attend MAICON 2023 July 26 – 28 in Cleveland, Ohio. In this quick recap, Patty and Rob share their key takeaways from the Marketing AI Conference, and they do it in an intriguing way—through an interview with ChatGPT.
optimizing toward efficiency to exceed ROI goals
challenge Sauder is North America’s leading producer of ready-to-assemble furniture and one of the top five residential furniture manufacturers in the U.S. We’ve supported Sauder since 2010 across marketing automation, SEO, and paid media, focusing on finding ready-to-buy customers and maintaining brand loyalty. In 2022, the company was feeling the effects of the pandemic, as rising supply chain costs meant …
increasing appointment volume with streaming audio at UCLA Health
background: digital marketing for top health care system Based in Los Angeles, California, UCLA Health is among the most comprehensive and advanced health care systems in the world, serving more than 670,000 unique patients per year. UCLA Health hospitals ranked first in California and third nationally in the most recent US News & World Report evaluation. Fathom partners with UCLA …
recapped: HCIC 2021
The 2021 Healthcare Internet Conference is underway at The Cosmopolitan in Las Vegas, Nevada. Whether you couldn’t make it yourself or want a second perspective on the highlights and takeaways you captured yourself, we have you in mind. That’s why we’re sharing daily recaps of our experience including the most thought-provoking sessions, the biggest surprises, and what it’s like to …
recapped: HMPS 2021
The 26th Annual Healthcare Marketing & Physicians Strategy Summit is underway in Miami, Florida. This is our first in-person event since January 2020, and we’re grateful for the chance to connect with and learn from the healthcare marketers who are in Miami and participating remotely. Whether you couldn’t make it yourself or want a second perspective on the highlights, sessions, …
working with Fathom
What’s most important about us, is you—the marketers we help achieve real, meaningful professional and personal growth. What’s that sort of partnership like? Hear executives describe it in their own words. in Steve’s words “It means everything to see the success of our clients and their growth personally.” For Steve, seeing our partners grow personally is just as important as …
recapped: Forrester B2B Summit 2021
Forrester’s B2B Summit—formerly SiriusDecisions Summit—has long been a must-attend event for marketing, sales, and product leaders looking for the latest research and tools to accelerate business growth. This year’s event was completely virtual, and we were proud to be sponsors. In addition to sharing a case study of our work with EZ Texting, we’re attended sessions, met with Forrester analysts, …