At our October 8 Remote Roundtable, Allied Universal’s Barbara Moreno shared her story of building a high-performance marketing culture in her first few months at the security and facility services leader. Making an immediate and lasting mark is a challenge for all marketing leaders, but Barbara’s experience proves it’s possible.

On Thursday, May 21, Steve Kessen hosted the final installment of the eight-week Remote Roundtable series. Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don’t exist.

This roundtable was an opportunity for marketers to have an open conversation with Steve and Jim Kohl, Fathom’s Executive Vice President of Sales + Marketing.

As marketers take a more active role in influencing business strategy, change management becomes an increasingly important skill. But most marketers think of change management too little.

This week’s roundtable, the seventh of eight weekly conversations hosted by our CEO Steve Kessen, focused on preparing marketers to go beyond simple management in pursuit of change leadership. Jim Kohl, our EVP of Sales + Marketing, joined Steve for the conversation and brought forward perspective from his time at Fathom–and as a Fathom client.

On May 7, marketers from a variety of healthcare systems and organizations joined Fathom’s CEO Steve Kessen for the sixth of eight roundtable sessions. This conversation focused on the state of healthcare marketing: common challenges systems are facing, the messages that are resonating best with patients as they navigate a complex decision-making environment, and long-term predictions for the industry’s approach to marketing and care.

Steve was joined by two of Fathom’s healthcare marketing experts for this roundtable: Jeremy Mathis and Tyler Alge. Jeremy and Tyler shared a handful of trends, data points, and best practices from their personal experience working with honor-roll health systems.