The economic market, consumer expectations, technological advancements, and modern marketing practices are ever-evolving—and with these changes, the marketer’s role and responsibilities are shifting, too. Fathom conducted a modest research effort to gather and share the perspective of marketing leaders and managers in our corner of the world. This is just one facet of the state of the marketing leader’s world …
navigating the evolution of healthcare marketing: insights from industry leaders
Technology will heavily influence the future of healthcare in ways we can’t yet imagine. So how do you balance solving for today’s needs with the innovative thinking required to anticipate tomorrow’s challenges? Jeremy Mathis, an Account Partner on our team, and a panel of our clients explored that question and more at this year’s Healthcare Internet Conference (HCIC) in Los …