what to expect at Forrester’s b2b summit

May 5–8, 2024 in Austin, Texas

what is Forrester’s B2B Summit North America?

This is our third consecutive year sponsoring Forrester’s B2B Summit North America, an event for B2B marketing, sales, and product leaders hosted in Austin, Texas. According to organizers, this year’s summit will focus on navigating economic uncertainty and the transformative impact of generative AI on business strategies. And like in years past, attendees can expect to learn about adapting their go-to-market approaches, leveraging data and AI, and creating customer-centric strategies to drive growth.

We always look forward to the opportunity to network with marketers and hear from Forrester’s analysts about emerging methodologies for effectively aligning marketing, sales, and product strategies. This year is no different.

For more detailed information, check out Forrester’s website.

our plans for Forrester B2B Summit 2024

We’re eager to engage with fellow marketers in Austin. We’re looking forward to the opportunity to dive deep into your marketing strategies and offer a fresh perspective on how others are finding performance marketing success.

AI is at the forefront of our conversations with marketers, and we’ve found that many are trying in the very early stages of adoption. If you’re wondering where to start or how to measure success, we’ve got something special for you. Visit our booth in the exhibit hall and grab a copy of AI Empowered, our guidebook for marketers exploring AI.

At the booth, you’ll find Steve Kessen, our CEO, and members of the Sales and Marketing team, Hannah Zimmerman and Jim Huntley. Steve, Hannah, and Jim are ready to talk marketing strategy and have fun along the way. Don’t miss out on the exciting games and giveaways they’re sharing with guests.

what you need to know if you’re attending

If you’re interested in learning more about Fathom or want a second opinion on a marketing challenge you’re facing, the best place to start is a conversation. There are two ways to schedule time with our team: simply stop by our booth or schedule time with Jim Huntley.

Don’t be surprised if we suggest a follow-up conversation at one of our favorite Austin spots within walking distance of the convention center:

  • Cooper’s Bar-B-Que—don’t ask us how many times we’ve been, it’s that good.
  • Zanzibar—who doesn’t love a good rooftop bar?
  • Revolucion—coffee and juice, a few steps from the event.
  • South Congress Avenue Bridge—the largest urban bat colony in North America calls this bridge home; seeing them take flight at sunset needs to be seen to be believed.

access your digital copy of AI Empowered Share your email and gain immediate access to the essential guidebook for digital marketers exploring Artificial Intelligence.

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