This summer, we’re hosting Healthcare Marketing Pulse, a five-part series of webinars to explore the most important topics impacting healthcare marketing performance: trends and insights shaping strategies; targeting, tracking, and personalization best practices; maximizing performance amid budget constraints; and understanding and applying marketing AI. We aim to help healthcare marketers gain and maintain a competitive advantage by sharing actionable insights, …
performance marketing with Penn Medicine
At the Healthcare Marketing & Physicians Strategy Summit in April, our CEO Steve Kessen and clients Camelot Ives and Joshua Torrisi, both Corporate Directors of Enterprise Growth Marketing at Penn Medicine, were interviewed by Swaay.Health following their presentation on the performance marketing success we’ve achieved in our partnership. precision in marketing leads to performance gains In a recent survey, 78% …
deciphering the most recent OCR update
In an article published in the June issue of Healthcare Risk Management, titled “OCR’s Update on Online Tracking Guidance Still Tricky,” our Vice President of Client Success, Jeremy Mathis, shared his perspective on the challenges facing healthcare providers in light of the updated guidance on online tracking issued in March by the Office for Civil Rights (OCR). The Struggle with …
what to expect at Forrester’s b2b summit
what is Forrester’s B2B Summit North America? This is our third consecutive year sponsoring Forrester’s B2B Summit North America, an event for B2B marketing, sales, and product leaders hosted in Austin, Texas. According to organizers, this year’s summit will focus on navigating economic uncertainty and the transformative impact of generative AI on business strategies. And like in years past, attendees …
maximizing results with performance-first patient marketing with Penn Medicine
In an era of tightening budgets and escalating pressures, healthcare marketers are increasingly tasked with achieving more results despite fewer resources. How can you, as a marketer in this environment, navigate the shifting landscape, evolve your strategies, and drive impactful marketing results? We delved into this question at the recent Healthcare Marketing & Physician Strategies Summit (HMPS24), as our CEO, …
about our new home: 2020 Center Street
Earlier this week, we announced 2020 Center Street: our new home in Cleveland’s West Bank of the Flats and an exciting next step toward our long-term goals. As we share the news with our clients and partners, I wanted to provide some additional insight into why. In 2018, we set in motion a long-term, strategic plan for growth. And we …
Fathom finds new home in Cleveland’s West Bank of the Flats
digital marketing firm plans to be move-in ready by February 2021 Fathom, a Cleveland-based digital marketing firm, has announced a move from their current location in Valley View to Cleveland’s West Bank of the Flats. Construction to tailor the space is underway, and a grand opening is tentatively planned for February of 2021. “2020 Center Street represents an investment in …
Fathom earns sixth NorthCoast 99 Award
Fathom is proud to be recognized by ERC as one of the 99 best Northeast Ohio workplaces for top talent. This is the sixth time—and fourth consecutive year—that Fathom has earned the NorthCoast 99 Award.
adjusting amid the COVID-19 outbreak
The impact of the ongoing COVID-19 outbreak is rapidly evolving, and so are the measures our communities are taking to ensure our health and safety. To do our part in those efforts, we’ve taken a number of proactive measures including all Fathomers working remote for the foreseeable future. We are committed to delivering the same excellent work our clients expect …
Fathom earns Marketo Engage Specialization
Fathom, a digital marketing firm and 2016 Marketo Engage Digital Services Partner of the Year, has earned the Marketo Engage Specialization in the Adobe Solution Partner Program.
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