challenge Since 2020, we have supported UCLA Health with strategy and execution across various channels, including digital advertising, SEO, and marketing automation. In 2021, the UCLA Health team was preparing to launch a new website to deliver an exceptional user experience and convert visitors to patients. Without a strong SEO foundation, a migration like this can easily trigger a decline …
increasing share of voice in a highly competitive market with foundational SEO
challenge The YMCA of Greater Cleveland wanted to increase online membership registrations through their website using SEO. Knowing how competitive the space is, it was unlikely they’d attract the CrossFit or bodybuilding crowds, so their target audiences were busy parents (whose children need somewhere to go during summer or work hours) and active older adults (senior citizens seeking community). Their …
driving quick wins + long-term success with the SEO Quadrant™
challenge FreightWaves is the world’s leading supply chain intelligence platform. Their flagship SaaS product, SONAR, is used by industry professionals and global enterprises to make informed decisions about their current and future supply chain operations. The company also provides news and information through the logistics industry’s largest media platform. FreightWaves’ advertising-supported media business has a team of full-time journalists and …
lead change + build a marketing powerhouse
Marketing leaders are being asked to do more with less. But smaller budgets don’t have to mean less business impact. You can continue to do more sophisticated marketing despite resource constraints if you have an intentional plan informed by your organization’s unique circumstances and learnings from market leaders. This is the perspective Barbara Moreno, VP of Marketing at Allied Universal®, …
overcoming an application deficit
Heading into deposit season, a Michigan-based university was facing an application deficit. At the same time, they were facing heavy competitor conquesting of their brand name and application-driving keywords from universities looking to poach potential applicants. Our partners asked us to support a concerted effort to increase the number of applications so their admissions team could nurture these prospective students …
optimizing toward efficiency to exceed ROI goals
challenge Sauder is North America’s leading producer of ready-to-assemble furniture and one of the top five residential furniture manufacturers in the U.S. We’ve supported Sauder since 2010 across marketing automation, SEO, and paid media, focusing on finding ready-to-buy customers and maintaining brand loyalty. In 2022, the company was feeling the effects of the pandemic, as rising supply chain costs meant …
increasing appointment volume with streaming audio at UCLA Health
background: digital marketing for top health care system Based in Los Angeles, California, UCLA Health is among the most comprehensive and advanced health care systems in the world, serving more than 670,000 unique patients per year. UCLA Health hospitals ranked first in California and third nationally in the most recent US News & World Report evaluation. Fathom partners with UCLA …
Marketo Engage consultation, measurable impact at CFA Institute
background: Marketo Engage consultation for a global leader in investment management CFA Institute is the world’s largest association for investment management professionals. With more than 178,000 members and 157 local member societies worldwide, CFA Institute’s mission is to lead the investment professional globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. …
improving customer experience at McGraw-Hill
Gone are the days when a siloed business could present an effective customer experience (CX). CX is a key differentiator today—according to many researchers, the key differentiator over product and people. As a marketer, your deep customer intimacy allows you to be a key driver of success in this area.
increasing yield rates at Indiana State University
Indiana State University and Fathom discussed how to navigate the evolving relationship between admissions and marketing departments in the webinar ‘Yield: Modern Solutions to the Age-Old Metric. This is a summary of the presented case study.