background: Marketo Engage consultation for a global leader in investment management CFA Institute is the world’s largest association for investment management professionals. With more than 178,000 members and 157 local member societies worldwide, CFA Institute’s mission is to lead the investment professional globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. …
improving customer experience at McGraw-Hill
Gone are the days when a siloed business could present an effective customer experience (CX). CX is a key differentiator today—according to many researchers, the key differentiator over product and people. As a marketer, your deep customer intimacy allows you to be a key driver of success in this area.
increasing yield rates at Indiana State University
Indiana State University and Fathom discussed how to navigate the evolving relationship between admissions and marketing departments in the webinar ‘Yield: Modern Solutions to the Age-Old Metric. This is a summary of the presented case study.
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