recapped: Forrester B2B Summit 2021

Forrester’s B2B Summit—formerly SiriusDecisions Summit—has long been a must-attend event for marketing, sales, and product leaders looking for the latest research and tools to accelerate business growth. This year’s event was completely virtual, and we were proud to be sponsors. In addition to sharing a case study of our work with EZ Texting, we’re attended sessions, met with Forrester analysts, …

what’s top of mind for the CMO: December 2019

If you couldn’t make it to AMA Higher Ed 2019 or want a refresher on what mattered most from the keynotes and sessions, our Brittany Trafis, executive vice president of client partnership, and Jim Kohl, executive vice president of sales and marketing, recorded 15-minute daily recaps covering the biggest surprises and disappointments while making sense of the key themes. You can read or listen to those recaps below.

what’s top of mind for the CMO: November 2019

As you begin to have conversations with marketing leaders, trends emerge. One of the clearest trends: chief marketers, regardless of industry or responsibility, sometimes feel like they’re on an island. That’s one of the main reasons I sat down with Steve Kessen, our CEO, and Jim Kohl, our EVP, sales and marketing, to record a conversation recently.

Q+A: takeaways from Eduventures Summit

Over the course of this 20-minute conversation, we talked about the major themes at the exclusive conference, why Brittany thinks generations are overrated, and what higher ed marketing and admissions leaders need to do if they want to better connect with their prospects.