The 2021 Healthcare Internet Conference is underway at The Cosmopolitan in Las Vegas, Nevada. Whether you couldn’t make it yourself or want a second perspective on the highlights and takeaways you captured yourself, we have you in mind. That’s why we’re sharing daily recaps of our experience including the most thought-provoking sessions, the biggest surprises, and what it’s like to …
recapped: HMPS 2021
The 26th Annual Healthcare Marketing & Physicians Strategy Summit is underway in Miami, Florida. This is our first in-person event since January 2020, and we’re grateful for the chance to connect with and learn from the healthcare marketers who are in Miami and participating remotely. Whether you couldn’t make it yourself or want a second perspective on the highlights, sessions, …
recapped: Forrester B2B Summit 2021
Forrester’s B2B Summit—formerly SiriusDecisions Summit—has long been a must-attend event for marketing, sales, and product leaders looking for the latest research and tools to accelerate business growth. This year’s event was completely virtual, and we were proud to be sponsors. In addition to sharing a case study of our work with EZ Texting, we’re attended sessions, met with Forrester analysts, …
what’s top of mind for the CMO: December 2019
If you couldn’t make it to AMA Higher Ed 2019 or want a refresher on what mattered most from the keynotes and sessions, our Brittany Trafis, executive vice president of client partnership, and Jim Kohl, executive vice president of sales and marketing, recorded 15-minute daily recaps covering the biggest surprises and disappointments while making sense of the key themes. You can read or listen to those recaps below.
what’s top of mind for the CMO: November 2019
As you begin to have conversations with marketing leaders, trends emerge. One of the clearest trends: chief marketers, regardless of industry or responsibility, sometimes feel like they’re on an island. That’s one of the main reasons I sat down with Steve Kessen, our CEO, and Jim Kohl, our EVP, sales and marketing, to record a conversation recently.
Google Marketing Live: highlights + takeaways
Over the course of 48 minutes, Fathom’s Claire Abraham, Stephen Epple, and Joe Adams discussed the intersection of privacy and paid media, updates to Google’s product roadmap, and how marketing leaders should balance machine learning and human optimization across channels.
Q+A: takeaways from Eduventures Summit
Over the course of this 20-minute conversation, we talked about the major themes at the exclusive conference, why Brittany thinks generations are overrated, and what higher ed marketing and admissions leaders need to do if they want to better connect with their prospects.