Earlier this week, we announced 2020 Center Street: our new home in Cleveland’s West Bank of the Flats and an exciting next step toward our long-term goals. As we share the news with our clients and partners, I wanted to provide some additional insight into why. In 2018, we set in motion a long-term, strategic plan for growth. And we …
adjusting amid the COVID-19 outbreak
The impact of the ongoing COVID-19 outbreak is rapidly evolving, and so are the measures our communities are taking to ensure our health and safety. To do our part in those efforts, we’ve taken a number of proactive measures including all Fathomers working remote for the foreseeable future. We are committed to delivering the same excellent work our clients expect …
marketing + finance: building a profitable partnership
The relationship between marketing and finance leaders is too often adversarial, holding organizations back from significant opportunity by failing to develop this critical partnership.
change leadership is the marketer’s mandate
Gone are the days when a siloed business could present an effective customer experience (CX). CX is a key differentiator today—according to many researchers, the key differentiator over product and people. As a marketer, your deep customer intimacy allows you to be a key driver of success in this area.
the CMO’s path to CEO
To capitalize on the opportunity before them, marketing leaders must do three things: intensely scrutinize marketing behavior against shareholder value, have a deep understanding of other functional areas of the business, and speak the language of finance.
how to close your marketing skills gap
The number of marketing leaders that are having difficulties finding the talent they need has risen 320% since 2014 according to the American Marketing Association. As consumer behavior, technology, and burden of accountability facing marketing leaders evolve, how do you find the talent necessary to help you stay ahead of the curve?
announcing Fathom’s refreshed brand
I’m delighted to introduce you to Fathom’s refreshed brand. From our website to our physical space and everywhere in between, our new logo and brand identity will come to life over the coming weeks and months. I wanted to take a minute to share some insight around why.
lead like a marketer, think like a CEO
You serve two key stakeholders as a marketing leader and they may appear to be in opposition