change leadership is the marketer’s mandate

Gone are the days when a siloed business could present an effective customer experience (CX). CX is a key differentiator today—according to many researchers, the key differentiator over product and people. As a marketer, your deep customer intimacy allows you to be a key driver of success in this area.

the cmo’s path to ceo

To capitalize on the opportunity before them, marketing leaders must do three things: intensely scrutinize marketing behavior against shareholder value, have a deep understanding of other functional areas of the business, and speak the language of finance.

how to close your marketing skills gap

The number of marketing leaders that are having difficulties finding the talent they need has risen 320% since 2014 according to the American Marketing Association. As consumer behavior, technology, and burden of accountability facing marketing leaders evolve, how do you find the talent necessary to help you stay ahead of the curve?

announcing Fathom’s refreshed brand

I’m delighted to introduce you to Fathom’s refreshed brand. From our website to our physical space and everywhere in between, our new logo and brand identity will come to life over the coming weeks and months. I wanted to take a minute to share some insight around why.

lead like a marketer, think like a ceo

You serve two key stakeholders as a marketing leader: your end consumer (customer experience) and your CEO (business results). These stakeholders at times may appear to be in opposition.