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AI 201: Practical Tools + Use Cases to Put AI to Work in Healthcare Marketing
Watch part two of our two-part AI webinar series, shared with CMCA members, now available on demand.
We recently partnered with the Cancer Marketing and Communications Association (CMCA), formerly known as the Public Affairs and Marketing Network (PAMN), to explore how healthcare marketers can move from AI theory to action.
You can now watch our session, AI 201: Practical Tools + Use Cases to Put AI to Work in Healthcare Marketing, on demand.
In this follow-up to AI 101, we dive deeper into the tactical side of AI adoption. From identifying daily opportunities to implementing tools that deliver impact, this session helps healthcare marketers translate emerging technology into real results.
You’ll learn how to:
- Identify opportunities for AI integration by evaluating your daily marketing tasks and uncovering where AI can improve efficiency, reduce manual lift, and support strategic outcomes.
- Build a practical AI adoption plan by prioritizing use cases, outlining workflows, and selecting the right tools that align with your goals.
- See real-world applications of AI in action adding value across content creation, performance reporting, data analysis, and search engine optimization.
Watch the webinar below to get started with smarter, more effective healthcare marketing using AI.
