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Healthcare Marketing Pulse 2024: Rewind + Reignite Your Strategy
The 2024 season of Healthcare Marketing Pulse is now available on demand. Each session delivers real-world strategies, performance-driven tools, and expert guidance drawn from Fathom’s work with leading health systems.
Rewatch the Strategies We Shared in 2024
Catch up on last year’s most impactful sessions to deepen your expertise and gain practical insights you can apply immediately to your marketing efforts.
Lead the Way in 2025 and Beyond
Register now for this year’s Healthcare Marketing Pulse series to stay ahead with fresh strategies, emerging trends, and future-focused perspectives designed to help you lead confidently in a rapidly evolving landscape.
Session 1: Trends and Insights Shaping Healthcare Marketing
Our work with top health systems provides a unique perspective on the trends and insights influencing digital marketing performance. The first session of the series sets the stage for future installments and leaves attendees with actionable insights to inform their strategies.
Session 2: Targeting, Tracking, and Personalization Post-OCR Bulletin
The OCR Bulletin in late 2022 changed how health systems could reach, engage, and measure audiences. The March update only made the waters murkier. This session will focus on the best practices post-OCR Bulletin including strategies, tactics, and tools leading health systems are relying on.
Session 3: Finding Growth When Resources Are Limited
Economic and operational factors are leading to resource constraints for healthcare marketers. Few have the same budget in 2024 as they did in 2023; many have less. Precision is required to drive performance. Learn how top systems are increasing precision and achieving better marketing outcomes than ever despite resource constraints.
Session 4: Introduction to AI for Healthcare Marketing
Cut through the hype to understand what Artificial Intelligence really means for healthcare system marketing teams. Understand the tools, strategies, and frameworks required to lead adoption and improve marketing performance.
Session 5: Applying AI in Healthcare Marketing
Learn how and why top hospitals systems are leveraging AI for marketing today. We’ll share specific use cases, workflows, and tools you can adopt plus the considerations to keep in mind as you do.
