5/14 remote roundtable recap: change management + the marketer

a conversation about leading change and creating business value as a marketer

joe adams
56-minute recording

in brief

  • On Thursday, May 14, Steve Kessen hosted marketers for the seventh of eight Remote Roundtable conversations. Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don’t exist.
  • This roundtable focused on change management, and Jim Kohl, Fathom’s Executive Vice President of Sales + Marketing, joined Steve to bring forward a perspective on leading change as a marketer.
  • Topics of conversation over the course of the hour-long session included common planned and unplanned circumstances requiring change management and proven approaches marketing leaders can employ to lead successfully.

watch the change management roundtable now

As marketers take a more active role in influencing business strategy, change management becomes an increasingly important skill. But most marketers think of change management too little.

This week’s roundtable, the seventh of eight weekly conversations hosted by our CEO Steve Kessen, focused on preparing marketers to go beyond simple management in pursuit of change leadership. Jim Kohl, our EVP of Sales + Marketing, joined Steve for the conversation and brought forward perspective from his time at Fathom–and as a Fathom client.

The conversation touched on a variety of situations requiring change management skills, from reacting to circumstances like a leadership shift to leading change on a project such as a company rebrand. Using Kotter’s 8-step framework for change management, the group aligned on specific and actionable approaches to challenges often faced by marketing leaders.

join an open conversation with Steve Kessen

This was the seventh session in an eight-part weekly series hosted by our CEO, Steve Kessen. These remote roundtables are a connection point for marketers when the typical opportunities to collaborate don’t exist.

Next week is the final installment of this initial series, and we’re doing something a little different. Instead of a planned theme or topic, Steve’s inviting attendees to ask him anything. If you’ve ever wanted a CEO’s perspective, this is your chance.

If you’d like to join a roundtable, view past discussions on-demand, or subscribe to receive updates, visit fathomdelivers.com/roundtables.