10 Paid Search Red Flags Wasting Your Budget

Healthcare marketers are under immense pressure to maximize budgets and prove ROI. Yet far too often, paid search campaign mismanagement goes unnoticed, silently draining dollars and stalling growth. That raises a critical question: Are you getting the full value from your paid search investment?

This whitepaper uncovers the 10 most common red flags our digital advertising experts find when auditing campaigns for hospitals and health systems. From wasted spend outside target geographies to broken conversion tracking, each issue comes with clear consequences and fixable solutions.

You’ll learn key warning signs of poor paid search campaign management, how they impact results, and actions you can take to fix them fast across five critical focus areas:

• Campaign Strategy and Structure
• Targeting Fundamentals
• Optimization and Execution
• Tracking and Compliance
• Spend-draining Campaign Defaults

Don’t let hidden inefficiencies undermine performance. Download the whitepaper now to uncover what’s costing you and how to take back control of your investments.