The New Search Reality: How AI is Changing How Patients Find Care

AI is changing how patients search for care, and health systems that don’t evolve face declining visibility, engagement, and revenue. While traditional SEO tactics lose traction, leading healthcare marketers are responding with smarter strategies to future-proof their digital presence.

This whitepaper explores the seismic shift in search behavior and what it means for healthcare marketing. With AI Overviews now appearing in more than 80% of health-related search queries, visibility is no longer about ranking on the first page—it’s about being part of the AI-generated answer.

You’ll discover how leading health systems are responding with:
•    SEO and content strategies to boost inclusion in AI-generated summaries
•    Keyword targeting optimized for conversational, intent-rich queries
•    A diversified media mix to offset declining organic traffic
•    Guidance for navigating Google’s evolving AI monetization model

Ready your strategy for what’s next. Download the whitepaper now.