Discover key insights, strategies, and opportunities on how healthcare leaders can elevate their marketing strategies with audio and podcast advertising. The conversation was facilitated by healthcare experts, Jeremy Mathis, Account Partner at Fathom, and Anna Clement, Director, Healthcare Vertical at SXM Media.
MAICON 2023: what marketers need to know
Patty Parobek, our Senior Director of Strategy, and Rob Hosler, our Director of SEO, had the opportunity to attend MAICON 2023 July 26 – 28 in Cleveland, Ohio. In this quick recap, Patty and Rob share their key takeaways from the Marketing AI Conference, and they do it in an intriguing way—through an interview with ChatGPT.
iOS 14 + data privacy: what you need to know [in-depth guide]
Conversations around data ownership and privacy have accelerated in recent years as regulatory bodies and companies around the world grapple with how much control individuals should have over their personal data. Apple’s iOS 14 launch and subsequent updates are the most recent examples of this trend in action, moving us ever closer to the cookie-less world that seems more inevitable …
promoting coronavirus vaccination campaigns with digital advertising
Hospitals have long been among the most respected names in their communities, and that’s a reputation that carries significant weight today. 74% of Americans have a positive view of medical doctors—by far the highest score among public figures relative to trust and the ongoing pandemic. The civic commitment that earned that trust has really come to the forefront this past …
the 2020 election’s impact on digital advertising
Will this year’s election impact your ability to reach your audience and drive the results you’re accustomed to? And, more importantly, is there anything you can do to prepare? The short answer to both questions: Yes.
what you can do to get ahead of the higher ed crisis
The Crash. The Cliff. The Crisis in Higher Ed. If you follow current events and forecasts in the higher ed space, you’ve likely heard one, if not all, of these phrases recently and often. At least, that was my experience at the 2019 American Marketing Association Symposium for the Marketing of Higher Ed.
annual planning: it’s never too late
Time is a luxury not always afforded to the marketing leader when it’s time to create an annual plan.
why more budget isn’t always the answer
Death, taxes, and your digital marketing agency asking for more budget: these are the inevitabilities of life as a marketing leader. While you don’t have much say when it comes to the first two, you can have the last word when it comes to allocating your budget. Before you make the decision to approve or deny the request, you’ll likely …
highlights: digital meetup for higher ed marketers
On July 30, higher ed recruitment marketing, admissions, and alumni relations leaders came together to share their challenges, offer solutions anchored in experience, and find common ground despite their diverse backgrounds. The event? A digital meetup for higher education leaders hosted by Fathom, in partnership with Marketo.
marketing + finance: building a profitable partnership
The relationship between marketing and finance leaders is too often adversarial, holding organizations back from significant opportunity by failing to develop this critical partnership.