The Adobe Summit is the premier annual event for marketing software innovation, focusing on digital marketing strategies, customer experience management, and the latest digital trends. The event gathers industry leaders, marketing professionals, and Adobe experts to share insights, best practices, and the newest innovations in the field. Ryan Mansfield, Fathom’s Manager of Marketing Automation and leader of the Cleveland Marketo …
Google SGE: deep dive into search generative experience
Discover key insights, strategies, and opportunities on how healthcare leaders can elevate their marketing strategies with audio and podcast advertising. The conversation was facilitated by healthcare experts, Jeremy Mathis, Account Partner at Fathom, and Anna Clement, Director, Healthcare Vertical at SXM Media.
[analysis] the marketer’s mindset 2023
The economic market, consumer expectations, technological advancements, and modern marketing practices are ever-evolving—and with these changes, the marketer’s role and responsibilities are shifting, too. Fathom conducted a modest research effort to gather and share the perspective of marketing leaders and managers in our corner of the world. This is just one facet of the state of the marketing leader’s world …
navigating the evolution of healthcare marketing: insights from industry leaders
Technology will heavily influence the future of healthcare in ways we can’t yet imagine. So how do you balance solving for today’s needs with the innovative thinking required to anticipate tomorrow’s challenges? Jeremy Mathis, an Account Partner on our team, and a panel of our clients explored that question and more at this year’s Healthcare Internet Conference (HCIC) in Los …
embracing Google’s SGE search AI
what does AI-powered search mean for your SEO strategy? Traditionally, SEO professionals have focused on optimizing webpages and content to rank higher in search engine results pages (SERPs). The goal has been to drive organic traffic by enhancing visibility and relevance of the content. However, with the advent of Google’s Search Generative Experience (SGE), the rules of the game are …
rethinking SEO metrics for business impact
Rethinking SEO Metrics for Real Business Impact In the ever-evolving world of digital marketing, search engine optimization (SEO) has always been a critical component of success. But for too long, the gauge by which marketers measure SEO impact has relied heavily on vanity metrics, such as keyword rankings and website traffic. While these metrics have their place, they often fall …
today’s evolving search results page: a marketer’s guide
Building an SEO Strategy to Capture Search Intent Across the User Journey In the fast-paced realm of digital marketing, a transformative shift is unfolding on the Search Engine Results Page (SERP), one that has subtly reshaped the way users engage with answers to their queries. What was once a simple list of blue links has morphed into a dynamic visual …
unlocking SEO success: the right tools for the job
Achieving SEO success requires the right toolkit. Our proven SEO strategies are powered by key tools that allow us to: With more than 40 years combined experience, my team and I have seen firsthand how these tools do more than facilitate SEO strategies — they form the very backbone. Here’s a closer look at some of our go-to SEO tools …
harnessing the power of streaming audio + podcast advertising in healthcare marketing
Discover key insights, strategies, and opportunities on how healthcare leaders can elevate their marketing strategies with audio and podcast advertising. The conversation was facilitated by healthcare experts, Jeremy Mathis, Account Partner at Fathom, and Anna Clement, Director, Healthcare Vertical at SXM Media.
MAICON 2023: what marketers need to know
Patty Parobek, our Senior Director of Strategy, and Rob Hosler, our Director of SEO, had the opportunity to attend MAICON 2023 July 26 – 28 in Cleveland, Ohio. In this quick recap, Patty and Rob share their key takeaways from the Marketing AI Conference, and they do it in an intriguing way—through an interview with ChatGPT.