growing digital agility with Houston Methodist

On July 9, healthcare marketers from across the country joined our CEO, Steve Kessen, for a Remote Roundtable focused on a critical topic as we transition from reactive to proactive strategies: growing digital marketing agility.

5/21 remote roundtable recap: an open conversation

On Thursday, May 21, Steve Kessen hosted the final installment of the eight-week Remote Roundtable series. Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don’t exist.

This roundtable was an opportunity for marketers to have an open conversation with Steve and Jim Kohl, Fathom’s Executive Vice President of Sales + Marketing.

5/14 remote roundtable recap: change management + the marketer

As marketers take a more active role in influencing business strategy, change management becomes an increasingly important skill. But most marketers think of change management too little.

This week’s roundtable, the seventh of eight weekly conversations hosted by our CEO Steve Kessen, focused on preparing marketers to go beyond simple management in pursuit of change leadership. Jim Kohl, our EVP of Sales + Marketing, joined Steve for the conversation and brought forward perspective from his time at Fathom–and as a Fathom client.

5/7 remote roundtable recap: healthcare industry focus

On May 7, marketers from a variety of healthcare systems and organizations joined Fathom’s CEO Steve Kessen for the sixth of eight roundtable sessions. This conversation focused on the state of healthcare marketing: common challenges systems are facing, the messages that are resonating best with patients as they navigate a complex decision-making environment, and long-term predictions for the industry’s approach to marketing and care.

Steve was joined by two of Fathom’s healthcare marketing experts for this roundtable: Jeremy Mathis and Tyler Alge. Jeremy and Tyler shared a handful of trends, data points, and best practices from their personal experience working with honor-roll health systems.

4/30 remote roundtable recap: growth-focused SEO

On April 30, Fathom’s CEO Steve Kessen was joined by a diverse group of marketers for the fourth of eight remote roundtable sessions. Remote Roundtables are an opportunity for marketers to explore relevant topics, exchange ideas, and connect with peers when the familiar collaborative conversations aren’t possible.

This roundtable focused on search engine optimizations, and Steve was joined by a handful of Fathom’s SEO and content experts. The conversation ranged from search engine marketing fundamentals to the business challenges attendees are solving for.

4/23 remote roundtable recap: social media that converts

On April 23, more than 30 marketers from across the US joined Steve Kessen for the fourth of eight remote roundtable sessions. Remote Roundtables are an opportunity for marketers to explore relevant topics, exchange ideas, and connect with peers when the familiar collaborative conversations aren’t possible. This roundtable focused on paid and organic social media, and Steve was joined by Angela Krieger, Deanna Fleming, and Corinne Tam—three Fathomers who lead social media strategies for clients across higher ed, healthcare, B2B professional services, and more.

4/16 remote roundtable recap: focus on higher ed

More than 20 marketers from organizations like McGraw-Hill, CFA Institute, Indiana State University, SIRVA, The Ohio State University and more joined Steve Kessen for the second of eight remote roundtable sessions on 4/9. This roundtable focused on Marketing Automation, and Steve was joined by Fathom’s nurture marketing experts including Jherod Bauders, Abby Dunn, and Brent Levi.

4/9 remote roundtable recap: why marketing automation

More than 20 marketers from organizations like McGraw-Hill, CFA Institute, Indiana State University, SIRVA, The Ohio State University and more joined Steve Kessen for the second of eight remote roundtable sessions on 4/9. This roundtable focused on Marketing Automation, and Steve was joined by Fathom’s nurture marketing experts including Jherod Bauders, Abby Dunn, and Brent Levi.

4/2 remote roundtable recap: digital advertising today

Marketers from across higher ed, healthcare, financial services, and more joined host and CEO Steve Kessen for the first of eight remote roundtable sessions on Thursday, April 2. This roundtable focused on Digital Advertising Today, and Steve was joined by Fathom’s paid media experts including Angela Krieger, our VP of Channel Strategy, and two of her team members: Tyler Alge and Claire Abraham.

what you can do to get ahead of the higher ed crisis

The Crash. The Cliff. The Crisis in Higher Ed. If you follow current events and forecasts in the higher ed space, you’ve likely heard one, if not all, of these phrases recently and often. At least, that was my experience at the 2019 American Marketing Association Symposium for the Marketing of Higher Ed.