At the Healthcare Marketing & Physicians Strategy Summit in April, our CEO Steve Kessen and clients Camelot Ives and Joshua Torrisi, both Corporate Directors of Enterprise Growth Marketing at Penn Medicine, were interviewed by Swaay.Health following their presentation on the performance marketing success we’ve achieved in our partnership. precision in marketing leads to performance gains In a recent survey, 78% …
deciphering the most recent OCR update
In an article published in the June issue of Healthcare Risk Management, titled “OCR’s Update on Online Tracking Guidance Still Tricky,” our Vice President of Client Success, Jeremy Mathis, shared his perspective on the challenges facing healthcare providers in light of the updated guidance on online tracking issued in March by the Office for Civil Rights (OCR). The Struggle with …
why more budget isn’t always the answer
Death, taxes, and your digital marketing agency asking for more budget: these are the inevitabilities of life as a marketing leader. While you don’t have much say when it comes to the first two, you can have the last word when it comes to allocating your budget. Before you make the decision to approve or deny the request, you’ll likely …
practicing personalization
Depending on which survey you look at, upwards of 94% of marketers, regardless of industry, believe personalization is important and praise its ability to advance customer relationships. On the other hand, just about 60% are comfortable stating that personalization has helped them achieve a superior customer experience.