Only pay for results.
For every dollar spent in commercial email marketing, the average return is $43.62.
How is this possible?
1. It’s cheap to send emails in bulk (much cheaper than, say, direct mail).
2. The ability to segment audiences by profile and engagement means opt-in email is a strong driver of conversions.
Sending opt-in email newsletters requires paying attention to a lot of factors: compelling content; creative design of HTML templates; custom landing pages; deployment and tracking; deliverability management; and testing.
Seems like a lot of work. It isn’t when someone else does it for you … for free. That’s where Fathom comes in: our 100% performance-based email pricing means you only pay for results.
Performance-based email marketing means free:
- Content creation
- Creative design
- Message deployment and tracking
- Deliverability management
- Testing and optimization
- Custom landing pages
- Dedicated account manager/point-of-contact
- Full-time staff of copywriters, developers, and graphic designers collaborating on your campaigns.
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