[Ed. note: This post is the 4th in a series of guest-post exchanges between Fathom and Right On Interactive, a marketing automation company that emphasizes lifecycle marketing “that helps organizations win,…
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Category Archives: Marketing Automation
[Ed. note: This post is the 3rd in a series of guest-post exchanges between Fathom and Right On Interactive, a marketing automation company that emphasizes lifecycle marketing “that helps organizations win,…
Rahul K. Parikh recently wrote a fascinating viewpoint in iHealthBeat arguing that both pro-technology people and healthcare practitioners sometimes fall into the trap of extolling new technology above maximizing our…
[Ed. note: This post is first in a series of guest-post exchanges between Fathom and Right On Interactive, a marketing automation company that emphasizes lifecycle marketing “that helps organizations win,…
The new Gmail tabs were introduced last month, and email marketers have mixed reviews (read the review from Fathom’s Stephen Epple). E-commerce mail is typically sent directly to the “promotions”…
Email marketers: The sky hasn’t fallen with the new Gmail tab rollout. Earlier this month, we answered some common questions and concerns about Gmail tabs that were fully rolled out…
Gmail tabs were fully rolled out in July—below are answers to frequently asked questions about related Gmail changes and how they will affect your email program. It’s important that you…
According to BtoB Magazine’s new study, 46% of B2B marketers are currently using marketing automation. The rate in which marketers are reaching complete marketing automation adoption will double within the…
1. It’s not easy. All right, maybe you knew this one, because you’re a reader of this blog. And you’re smart. You need patience, time (at minimum, months for full-scale…
Marketing automation platforms allow for one central place for all of your marketing activities. Marketing is the key to their survival and your understanding. So, where does the term ‘automation’…