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Consumer Brand Manufacturing Spotlight: Mobile Christmas Failure

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M-commerce fared poorly on Christmas Day last month, at least according to IBM data. How bad? E-commerce sites had 288% higher conversion rates on desktop than on smartphones. Jakob Nielsen broke down the details and significance, stating:

“This fresh data should serve as a wake-up call for e-commerce sites to get cracking on mobile usability, because many customers obviously want to shop on mobile devices.”

And don’t look the other way if you’re not in the e-commerce game; you likely have the same problems Nielsen stated:

  • No separate mobile design
  • Bad general usability
  • Non-compliance with mobile usability guidelines

More numbers that will make e-commerce marketing managers shudder: Average sales to desktop users were $107.72 while mobile users lagged far behind at $88.70.… Read the rest

By | January 15, 2015

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Awards | A Few of the Most Notable Honors We Have Received Nationally

25 Largest U.S.
Search-Marketing Agencies
(2007–12, 14), Advertising Age

Inc. 5000 Fastest Growing
Companies in the U.S.
(2010 – 14), Inc.5000

Finalist, “People’s Choice” Award
(2012), SoMe Awards

Top 50 SEO Agencies 2011
Website Magazine
(2011)

2011 Davey Award – Silver “Outstanding Creative Work: Best Small Firms Worldwide”