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Fathom's Approach to Digital Marketing

We help you make smart, analytics based decisions

We believe that all investments in marketing and advertising should be held highly accountable. Simple. Accountable. Results that matter to our clients.

Fathom is a full-service digital marketing agency and analytics firm that delivers profitable revenue for its clients across multiple digital touch points. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare, e-commerce and financial services—allows us to back up our promise to deliver “results that matter.”

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Consumer Brand Manufacturing Spotlight: Mobile Christmas Failure


M-commerce fared poorly on Christmas Day last month, at least according to IBM data. How bad? E-commerce sites had 288% higher conversion rates on desktop than on smartphones. Jakob Nielsen broke down the details and significance, stating:

“This fresh data should serve as a wake-up call for e-commerce sites to get cracking on mobile usability, because many customers obviously want to shop on mobile devices.”

And don’t look the other way if you’re not in the e-commerce game; you likely have the same problems Nielsen stated:

  • No separate mobile design
  • Bad general usability
  • Non-compliance with mobile usability guidelines

More numbers that will make e-commerce marketing managers shudder: Average sales to desktop users were $107.72 while mobile users lagged far behind at $88.70.… Read the rest

By | January 15, 2015


Awards | A Few of the Most Notable Honors We Have Received Nationally

25 Largest U.S.
Search-Marketing Agencies
(2007–12, 14), Advertising Age

Inc. 5000 Fastest Growing
Companies in the U.S.
(2010 – 14), Inc.5000

Finalist, “People’s Choice” Award
(2012), SoMe Awards

Top 50 SEO Agencies 2011
Website Magazine

2011 Davey Award – Silver “Outstanding Creative Work: Best Small Firms Worldwide”