we act as true partners
At the end of the day your goal is to make the biggest possible impact with your time and resources. We believe the best way to achieve this is through true partnership built around an intentional approach to setting goals, establishing strategy, and driving outcomes.
We call this the Fathom Commitment.
Connect + Clarify
First, we clarify the marketing opportunity and set goals anchored in your context. Common initiatives include:
- Immersion Workshop
- Audience Discovery
- Marketing Diagnostics
We recognize that oftentimes results can't wait. So we'll optimize what's in market, leveraging quick wins to build momentum.
Prioritize + Plan
Then, we prioritize what's possible, taking learnings from the initial stage to establish a definitive marketing strategy grounded in your unique circumstances. We will work together to define your:
- Digital Marketing Strategy
- Roadmap for Growth
- Detailed Activation Plan
Our recommendations will be tied to an impact forecast and aligned with the KPIs we established in our initial conversations.
Measure + Maximize
When it's time to launch, we tie every decision and optimization we make to the objectives we’ve identified together. We're always ready to recognize when the numbers show we need to make changes in order to meet your goals, and we'll have a strong point of view on what changes to make.
You can expect:
- Regular Performance Snapshots
- Monthly Strategic Performance Conversations
- Transparent Reporting
- Thorough Business Reviews