News & Press
winning patient attention in the era of AI-powered search
Hear how Houston Methodist and Fathom, an IQVIA business, are adapting paid and organic search strategies as AI reshapes how patients discover and choose care.
Today, nearly 90% of health-related Google searches return AI-generated summaries. This is just one of the ways AI is fundamentally changing how patients discover, evaluate, and choose care.
In our recent panel discussion, Winning Patient Attention in the Era of AI-Powered Search, digital marketing leaders from Houston Methodist and Fathom, an IQVIA business, unpack what this shift means for healthcare organizations navigating an increasingly AI-driven search landscape.
The conversation explores how AI is reshaping patient search behavior, why healthcare is experiencing outsized impact, and what health systems can do now to protect visibility, relevance, and trust. Panelists share practical, intent-first strategies to adapt paid and organic search approaches as traditional performance signals, like clicks and impressions, evolve.
In this session, you’ll learn:
- How AI-generated results are impacting visibility and performance across paid and organic search
- What shifting patient intent reveals about how care decisions are made today
- Practical, intent-first actions health systems can take to strengthen relevance and trust in search
Watch the full panel discussion.
Ready to turn these insights into action?
Request your custom AI Brand Presence Report to understand how often your brand appears in AI-generated results, how you’re described compared to competitors, and where you can strengthen authority, visibility, and trust.
