Fathom Awarded “Most Innovative Use of Basis”

At this year’s Basis Technologies Conference, Fathom was honored to be awarded the “Most Innovative Use of Basis,” a recognition of the strategic, high impact work we deliver across campaigns and the strength of our evolving partnership with Basis Technologies.

Basis Technologies is a demand-side platform (DSP) and media automation solution that enables us to plan, execute, and optimize digital advertising across channels. Its robust data partnerships and advanced targeting tools are especially critical in healthcare, where reaching niche audiences in HIPAA-compliant ways is essential. Together, we leverage Basis to navigate complex data environments, build privacy-safe strategies, and continuously improve performance.

The award wasn’t tied to a single campaign, but to the consistent creativity, effort, and targeting precision we bring to our healthcare engagements from third-party behavioral segments to contextual and custom-built strategies. It’s a reflection of how we approach every campaign with intention, innovation, and an unwavering focus on driving results. 

With privacy and compliance now front and center in a rapidly evolving tech landscape, our long-standing partnership with Basis empowers us to push boundaries in targeting and measurement—helping healthcare clients advance marketing efforts without compromising privacy.

Joe Sikora
Senior Strategist, Paid Media

At the conference, our Senior Specialist of Paid Media, Andrew Blankenburg, had the opportunity to join industry experts on the “Strategy with Basis” panel to discuss campaign strategy, evolving agency-platform dynamics, and the future of programmatic through automation and AI. A key theme he walked away with was nimbleness, specifically the ability to pivot with purpose, reevaluate with clarity, and avoid chasing every trend, which is a defining trait of Fathom’s paid media approach.

Navigating complex healthcare campaigns with confidence starts here. Our paid media team delivers HIPAA-compliant, high-performing strategies by combining smart targeting, deep industry expertise, and the strategic use of leading platforms. Explore our paid media approach.