senior strategist, paid search

lead paid search strategy for our clients

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The Sr. Paid Search Strategist focuses on strategy development as it relates to paid search and delivering on client business goals. In this role, you would also be responsible for a high standard of paid search execution, setting and developing best practices & processes, mentorship of junior team members and being an overall leader of the team. You will focus on revenue growth through add-on opportunities with current clients, supporting new business opportunities and providing positive, energizing contributions to the paid media team and overall Fathom culture. A strong marketing mindset is integral to this position. In this role, you would be a leader in your channel, but can apply your marketing expertise to any situation to elevate strategies and drive businesses forward.


  • Creation of paid search strategy for clients, understanding not only channel goals but channel best practices and innovations.
  • Execute paid search activities; including campaign build, keyword research, audience research, campaign + budget estimates, campaign management + optimization, budget pacing and tracking, implementing testing strategies, conversion tracking, etc. driven by the client’s goals and the overall marketing strategy.
  • Connect paid search results and data analysis to business goals to demonstrate ROI and business impact.
  • Conduct paid search audits to bring existing campaigns up to current best practices and identify areas of opportunity.
  • Develop testing plans to drive continual optimization towards business goals and to learn about new ways to meet and exceed clients’ KPIs.
  • Mentor and potentially support paid media strategists and specialists, helping them grow in their channel expertise and careers at Fathom.
  • Continually learn and master new networks and advertising platforms and build processes to assist the team in elevating the quality of our paid search offerings.


  • Bachelor’s degree in Marketing, Business, Advertising or related field
  • Strategic mindset with a strong understanding of how paid search works with other channels to drive results
  • Previous agency experience
  • 8+ years of experience in the paid media space, with sophisticated experience in paid search advertising to drive results as it relates to ROI and business goals
  • Excellent written and verbal communication skills, strong presentation skills to C-suite level executives
  • Experience with website tracking software such as Adobe Analytics or Google Analytics
  • Demonstrated teamwork and leadership in previous positions
  • Ability to make innovative, strategic and thoughtful decisions quickly
  • High energy, optimistic, with a proactive attitude; a self-starter and a go-getter
  • Strong ability to multi-task and execute against multiple deadlines
  • Experience mentoring or supporting other team members
  • Communicates with direct points-of-contacts regarding their area of expertise and the impact of their efforts cross-channel. Has demonstrated the ability to ask questions that go beyond day-to-day execution.


Fathomers love our traditional and unique employee benefits. As a member of our team, you can take advantage of the following benefits:

  • health, dental, and vision insurance
  • 401(k) with company match
  • flexible hours and work from home opportunity
  • paid holiday leave from Christmas Eve through New Years’ Day
  • paid sabbatical
  • paid parental leave


Other great benefits include company paid life insurance and short term disability; an annual charitable contribution match; a learning grant for professional development and training; and paid pet bereavement.