AI, Attention, and Acquisition: Trends Shaping Healthcare Marketing Success

Fathom, an IQVIA business, and IQVIA Health System Solutions co-hosted an on-demand webinar exploring the top trends shaping healthcare marketing success in 2025 and beyond. Discover how to navigate the evolving media landscape, harness AI to enhance your marketing efforts, and drive more efficient patient acquisition. Gain expert insights from Jeremy Mathis (Director of Client Success, Fathom), Elise Horst (Associate Director of AI Solutions, Fathom), and Stacy Compty (Director of Client Success, IQVIA). Watch the video below to explore practical tools and strategies for smarter planning, targeting, and performance measurement.