Case Study
Meeting Urgent Workforce Needs in Healthcare with Digital Recruitment Marketing
Expertise:
Paid Media
Challenge
Our client faced an urgent staffing shortfall in critical roles, most notably in nursing, while internal HR and marketing teams were stretched thin. They needed a strategic partner who could quickly build targeted campaigns that drove quality applications for their most essential positions.
Solution
To accelerate hiring outcomes, we applied our strategic marketing framework and developed a focused media plan aligned to the roles and career stages most in need.
Our team:
Identified high-urgency and high-volume hiring priorities using workforce data and market demand signals.
Mapped role-specific candidate journeys to tailor messaging, CTAs, and content to each career stage from active applicants to passive prospects.
Built a conversion-oriented media mix centered on paid search, ensuring we reached candidates actively looking for roles in nursing and other critical areas.
Developed value-prop-aligned messaging to differentiate our client in a competitive pediatric talent market.
Optimized continuously, using early performance gains to help our partners secure additional budget and scale results.
Outcome
The campaign drove qualified job candidates at an efficient cost-per-applicant.
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-
1,036
applications
applications
$4.16
cost per application
cost per application
