Case Study
Driving New Patient Volume through Precision Digital Strategies
supporting breast cancer campaigns for a nationally ranked, Mid-Atlantic hospital system
Expertise:
Paid Media
The Challenge
Highly competitive market and limited appointment access contributed to a shortfall in breast cancer surgical cases.
The Solution
We launched a growth-focused, multi-channel strategy to drive leads among high-intent audiences:
Cut keyword volume by 42% to funnel more budget toward lead-driving search queries
Leveraged AI to localize ad copy around clinical excellence, access, and comprehensive care
Expanded digital presence with display, native, social (Meta, Pinterest), video, and programmatic audio
Applied detailed audience segmentation to reach high-risk and newly diagnosed individuals
Increased paid search budget mid-flight to capture campaign-generated demand
The Outcome
Campaigns are pacing ahead of annual new patient visit goals for breast cancer treatment, with improvements in keyword and ad copy refinement driving stronger search performance
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+24%
YoY increase in breast cancer treatment leads
YoY increase in breast cancer treatment leads
+42%
increase in leads specifically while upper-funnel campaigns were live
increase in leads specifically while upper-funnel campaigns were live
+24%
YoY improvement in CTR
YoY improvement in CTR
+25%
YoY improvement in CPC
YoY improvement in CPC
