Proving direct return on investment is a challenge for many marketing leaders. In healthcare, this is especially true. Consider the patient journey and its rapid and continuing evolution towards consumerization. Over the past three years, the number of healthcare consumers searching for cost information online almost doubled from 14% to 27%.
applying business model frameworks to marketing strategy
The goal of the customer-first strategy map is to help marketing leaders set goals and document their strategy with a specific focus on the audience. It’s not another persona template or content strategy. It’s a foundational piece that combines elements that can help you better understand and navigate strategic decisions as you build your roadmap.