maximizing results with performance-first patient marketing with Penn Medicine

In an era of tightening budgets and escalating pressures, healthcare marketers are increasingly tasked with achieving more results despite fewer resources. How can you, as a marketer in this environment, navigate the shifting landscape, evolve your strategies, and drive impactful marketing results? We delved into this question at the recent Healthcare Marketing & Physician Strategies Summit (HMPS24), as our CEO, …