In an era of tightening budgets and escalating pressures, healthcare marketers are increasingly tasked with achieving more results despite fewer resources. How can you, as a marketer in this environment, navigate the shifting landscape, evolve your strategies, and drive impactful marketing results? We delved into this question at the recent Healthcare Marketing & Physician Strategies Summit (HMPS24), as our CEO, …
harnessing the power of streaming audio + podcast advertising in healthcare marketing
Discover key insights, strategies, and opportunities on how healthcare leaders can elevate their marketing strategies with audio and podcast advertising. The conversation was facilitated by healthcare experts, Jeremy Mathis, Account Partner at Fathom, and Anna Clement, Director, Healthcare Vertical at SXM Media.