Make interesting content that attracts your target audience.
Content creation is a powerful tool to enrich your website and meet marketing goals. In fact, as Google’s algorithm shifts toward rewarding content qualities like freshness and originality, better content can even impact organic search rankings.
Also known as content marketing strategy, creating usable and valuable new content with specific audience goals in mind is the purpose behind the buzzword that is content marketing. This content can include blog posts, case studies, white papers, guides, infographics, press releases, videos, webinars, podcasts … with Fathom as your content marketing agency the possibilities are endless.
The goal is to reward your users (and potential buyers who might not otherwise know who you are) by making your site a destination.
Quality content can impact:
- The volume of keywords/pages indexed with search engines.
- Frequency of landing at the top of time-sensitive or social-influenced search results.
- Your brand’s ability to communicate with its target audience.
- The loyalty/engagement of your audience as seen in repeat visits and total time on site.
- Your status as an industry authority or thought leader.
- Opportunities for external links back to your site.
Fathom’s content packages are affordable and short-term, with 6-month contracts starting as low as $3,000/month.
Fathom Blog Feed: Content Marketing
Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! In this case study from a major national player in the assisted living industry, you’ll see just how powerful a senior living guide can be in attracting new leads, educating potential residents, and stewarding leads into move-ins.… Read the rest
“Law 25: Re-create yourself.”
Recreating yourself—and your currency or authority—is vital. As times change, your customers’ needs change, and thus, your approach to meeting their needs. In order to meet their needs, marketers need to create clear messages and experiences that resonate.… Read the rest
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