Make interesting content that attracts your target audience.
Content creation is a powerful tool to enrich your website and meet marketing goals. In fact, as Google’s algorithm shifts toward rewarding content qualities like freshness and originality, better content can even impact organic search rankings.
Also known as content marketing strategy, creating usable and valuable new content with specific audience goals in mind is the purpose behind the buzzword that is content marketing. This content can include blog posts, case studies, white papers, guides, infographics, press releases, videos, webinars, podcasts … with Fathom as your content marketing agency the possibilities are endless.
The goal is to reward your users (and potential buyers who might not otherwise know who you are) by making your site a destination.
Quality content can impact:
- The volume of keywords/pages indexed with search engines.
- Frequency of landing at the top of time-sensitive or social-influenced search results.
- Your brand’s ability to communicate with its target audience.
- The loyalty/engagement of your audience as seen in repeat visits and total time on site.
- Your status as an industry authority or thought leader.
- Opportunities for external links back to your site.
Fathom’s content packages are affordable and short-term, with 6-month contracts starting as low as $450/month.
Fathom Blog Feed: Content Creation & Strategy
Marketing a college by maintaining a blog should be simple. After all, blogging is about answering questions, and current and prospective students will always have questions about admissions, financial aid, programs, campus events and so on.… Read the rest
It was all about content at this year’s Pubcon, a digital marketing mega-conference at which the digital marketers of the world unite and industry news and insights are discussed.
And it’s no surprise that content was literally a buzzword.… Read the rest
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