Web Analytics: Why Accuracy Matters
Chances are good you’ve got a data problem. As an analytics company, we recently surveyed the Google Analytics accounts of nearly 150 businesses across industries and found critical errors:
- Over 30% had outdated or improperly placed tracking code.
- Over 50% had misattributed or artificially skewed data due to improperly customized tracking code.
- Nearly 50% were failing to utilize key features (like custom segments & event tracking)
- Over 30% were not properly tracking marketing campaigns.
- Over 30% had misused or failed to use settings for data cleanup.
Making decisions based on inaccurate data means you might misallocate budget, miss out on huge revenue opportunities or watch marketing initiatives crash.
The Fathom approach to analytics:
REFINE is a Google Analytics audit & clean-up product that addresses the first two phases of the anayltics pyramid (data integrity & optimization). Learn more.
inSITE is an advanced analytics product that addresses phase 3 (action). It includes branded, interactive dashboards and a monthly inSITE report with data analysis and recommendations.
If it’s not clean, you don’t have an efficient revenue machine. Superior data-driven marketing decisions require accurate data. Trust in your analytics company enables trust in your strategy and:
- Better reporting
- Smarter marketing
- More new business
- Less wasted budget
Do you trust your data? Do you lack complete reporting? Do you know how to act on your data?
Fathom Blog Feed: Analytics / Big Data
If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while. My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic.… Read the rest
Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Social media. Big Data. Predictive Analytics. These are big buzzwords, to be certain, but also keys to helping your healthcare system or hospital to provide better and more efficient patient care.… Read the rest
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