CONTENT + SEARCH ENGINE OPTIMIZATION (SEO)

Our SEO and content specialists design patient-centric strategies that align with the ways people search for care across the entire healthcare journey.

From symptom identification to provider selection, our dynamic approach ensures your health system shows up when it matters most with SEO solutions tailored to improve discoverability, drive engagement, and deliver measurable growth.

Why healthcare marketers choose Fathom: 

Journey-aligned strategy. We map keywords and content to every stage of the patient journey, from symptoms and diagnosis to treatment and recovery, ensuring you’re found at every step. 

Technical SEO built for scale. From Core Web Vitals to structured data, we lay a strong technical foundation that improves indexation, user experience, and AI Overviews eligibility. 

Content that converts. We optimize and develop content that aligns with search intent and service line goals to drive traffic, engagement, and appointments. 

Local SEO leadership. We strengthen and expand your local presence across priority geographies, providers, and locations, reinforcing your authority and protecting your visibility. 

Proven healthcare experience. We support SEO for some of the country’s top hospital systems while shepherding site migrations that lead to traffic gains, not losses. 

Our core capabilities: 

Technical SEO Audits and Optimization
Content Audits and SEO-led Content Strategy
Keyword and Competitor Analysis
Schema and Structured Data Enhancement
Google Business Profile Optimization
Site Migration SEO Support (Pre- and Post-launch)
Performance Monitoring and Reporting