Paid Media
smarter campaigns. stronger outcomes.
Meet patients and referring physicians right where they are, right when they need you through media campaigns powered by AdVantage, our proprietary campaign management and measurement suite designed for healthcare marketers, by healthcare marketers.
Why healthcare marketers choose Fathom:
Campaigns built for clinical complexity: We tailor strategy and segmentation by service line, condition, and patient behavior.
Optimizations aligned to outcomes: We calibrate spend to contribution margin, not vanity metrics, ensuring each dollar drives growth.
Strategy that maps to the patient journey. From early symptom searches to post-diagnosis action, we ensure your brand shows up when patients are ready to act.
Media planning by healthcare experts. Our decades of experience in healthcare inform your targeting, flighting, and channel mix.
Full-funnel performance tracking. AdVantage delivers real-time visibility and structured reporting by service line, location, or program, so you can act on insight, not instinct.
Paid media channels we activate:
Paid Search: High-intent patient acquisition through Google and Microsoft Ads
Programmatic Display: Awareness and consideration via targeted ads across banners, native, video, and CTV
Paid Social: Full-funnel engagement across Meta, LinkedIn, TikTok, Reddit, and more
Top Hospitals Trust Fathom
paid media strategies that bolster reputations while boosting brand and service line awareness
PAID MEDIA STRATEGY
success is our only measure
Let Fathom create a custom paid media plan that amplifies your patient acquisition efforts by boosting audience engagement and brand reputation.
