Marketing Automation + Email

Fathom specialists assemble scalable engagement programs across email, SMS, chatbots, and more, connecting patients and health systems with total precision. From new patient acquisition to reactivation and loyalty, we architect programs that drive measurable results at every stage of the healthcare journey.

Whether you need support managing complex nurture paths or maximizing your marketing tech stack, our platform-agnostic experts are trusted by CMOs, marketing ops leads, and CRM teams to deliver performance beyond clicks.

Why healthcare marketers choose Fathom: 

Cross-channel engagement. We plan, build, and optimize patient journeys across email, SMS, chatbots, and search so you can meet healthcare audiences on their terms. 

Advanced segmentation and personalization. We’ll help you deliver highly relevant messages based on lifecycle stage, behavioral signals, geography, and clinical interest areas. 

Lead management that drives action. We can implement and refine lead scoring models, routing logic, and alerts that enable your functional teams to move faster. 

Marketing Ops, minus the guesswork. From CRM integration to IP warming, platform migrations to workflow governance, we’re here to provide you with seamless marketing operations support. 

Training, troubleshooting, and governance. Let us equip your team with the documentation, health checks, and expert guidance they need to unlock long-term platform performance. 

Ways we work: 

Full-Service: Strategy, buildout, and execution 

Manage: Campaign oversight with a defined strategic vision 

Consult: Roadmap development and executional excellence