5/7 remote roundtable recap: healthcare industry focus

a conversation with healthcare marketing leaders about the state of the industry and rebounding from the pandemic

joe adams
56-minute recording

in brief

  • On May 7, a diverse collection of healthcare marketing leaders joined Steve Kessen for the sixth installment of the eight-part Remote Roundtable series. Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don’t exist.
  • This roundtable focused on the state of the healthcare industry from the marketer’s perspective. Steve was joined by Jeremy Mathis and Tyler Alge, two of Fathom’s healthcare marketing experts.
  • Topics of conversation over the course of the hour-long session included common challenges health systems are facing, the messages that are resonating best with patients as they navigate a complex decision-making environment, and long-term predictions for the industry’s approach to marketing and care.

watch the healthcare marketing roundtable now

On May 7, marketers from a variety of healthcare systems and organizations joined Fathom’s CEO Steve Kessen for the sixth of eight roundtable sessions. This conversation focused on the state of healthcare marketing: common challenges systems are facing, the messages that are resonating best with patients as they navigate a complex decision-making environment, and long-term predictions for the industry’s approach to marketing and care.

Steve was joined by two of Fathom’s healthcare marketing experts for this roundtable: Jeremy Mathis and Tyler Alge. Jeremy and Tyler shared a handful of trends, data points, and best practices from their personal experience working with honor-roll health systems.

participate in a roundtable discussion

This was the sixth session in an eight-part weekly series hosted by our CEO, Steve Kessen. These remote roundtables are a connection point for marketers when the typical opportunities to collaborate don’t exist.

Upcoming roundtables include:

  • 5/14 | Change Management with Jim Kohl
  • 5/21 | Open Conversation with Steve Kessen

If you’d like to join a roundtable, view past discussions on-demand, or subscribe to receive updates, visit fathomdelivers.com/roundtables.