8/27 remote roundtable recap: growing pipeline

a remote roundtable with Google’s Chris Hurwitz focused on B2B lead generation and pipeline growth

joe adams
53-minute recording

in brief

  • On Thursday, August 27, Steve Kessen hosted B2B marketing and business leaders for a discussion on growing pipeline today for success tomorrow.
  • This roundtable started with a focus on historical parallels to market trends today and what made companies successful in the subsequent rebounds.
  • Over the course of the hour-long conversation, marketers shared challenges and provided their own perspectives, finding common ground in today’s reality.

watch the remote roundtable

On August 27, B2B marketers joined our CEO, Steve Kessen, for our 10th Remote Roundtable of the year. This conversation focused on a topic that’s top-of-mind for B2B marketing and advertising leaders who are trying to replace or supplement their typical marketing mix that included a heavy dose of trade shows: growing pipeline.

Steve was joined by Google’s Chris Hurwitz, a B2B and Google product expert, and Katie Zelasko who leads Fathom’s paid media team. Together, the trio shared historic parallels to today’s economic state, opportunities for marketers to be first-movers, and best practices for digital advertising campaigns that grow awareness and convert visitors to customers.

watch the rest of our roundtables

Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don’t exist. If you’d like to view past discussions on-demand, visit fathomdelivers.com/roundtables.