10/8 remote roundtable recap: building a marketing powerhouse

a remote roundtable with Allied Universal’s VP of Marketing, Barbara Moreno

joe adams
47-minute recording

in brief

  • On Thursday, October 8, Steve Kessen hosted marketing leaders for a Remote Roundtable: a discussion on what it takes to build a marketing powerhouse.
  • Barbara Moreno has built a high-performance culture on the marketing team at Allied Universal, a leader in the security and facility services space, and she shared her approach with the marketing leaders on the line.
  • Over the course of the hour-long conversation, marketers shared challenges and provided their own perspectives on transforming marketing teams, the way they’re perceived internally, and how they can best partner with third parties to drive growth.

watch the remote roundtable

At our October 8 Remote Roundtable, Allied Universal’s Barbara Moreno shared her story of building a high-performance marketing culture in her first few months at the security and facility services leader. Making an immediate and lasting mark is a challenge for all marketing leaders, but Barbara’s experience proves it’s possible.

Barbara was joined by her Account Partner at Fathom, Brittany Trafis, our CEO, Steve Kessen, and marketing leaders from across the country. Over the course of the hour-long conversation, the group discussed the most pressing issues for the marketers on the line, with a focus on transforming marketing teams, the way they’re perceived internally, and how they can best partner with third parties to drive growth.


watch the rest of our roundtables

Remote Roundtables are an opportunity for marketers to explore relevant topics, exchange ideas, and connect with peers when familiar collaborative conversations aren’t possible. Interaction expected, video-on encouraged. If you’d like to view past discussions on-demand, visit fathomdelivers.com/roundtables.