seo specialist

search engine optimization specialist

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We’re looking for a fast learning SEO Specialist to join our team of digital marketers. As a Search Engine Optimization Specialist at Fathom, you will be responsible for day-to-day SEO activities and tactical action items for a variety of clients, helping deliver on the project plan established by the SEO strategist and account team.

seo specialist responsibilities

Not two days are alike for our SEO Specialists, but there are common responsibilities required of the role. The following describes some of the core activities the SEO Specialist will perform:

  • Conduct technical SEO audits to uncover crawling and user experience issues, and surface optimizations and action items for implementation
  • Perform keyword research and competitor gap analysis to improve a site’s visibility, identify new content opportunities, and drive new organic traffic
  • Contribute to the content optimization workstream with a focus on updating metadata, on-page copy, and internal linking
  • Track and measure monthly organic performance and update reports with data, insights, and recommendations
  • Maintain and optimize Google My Business listings

desired experience and skills

  • 1-2 years of SEO experience
  • Bachelor’s degree in Marketing, Computer Science, or related field
  • Understanding of SEO principals, best practices, and industry trends
  • Working knowledge of Google Analytics, Google Search Console, Google My Business, and SEO tracking and analysis tools such as Brightedge and Screaming Frog
  • Experience with analyzing data and trends and synthesizing insights and optimization recommendations
  • Familiarity with HTML is required (CSS, JavaScript, and/or general web development is preferred)
  • Fast learner, self-motivated, and able to multitask on multiple projects simultaneously
  • Effective communicator with client-facing experience