Measurement + Analytics

At Fathom, marketing performance isn't just pursued, it’s measured, optimized, and reported with confidence. Backed by AdVantage, our proprietary suite of reporting and analytics solutions, we unify fragmented marketing data to create privacy-safe, healthcare-specific infrastructures that connect campaigns with outcomes. 

From C-suite dashboards to service line performance reports, our tools ensure your team, stakeholders, and agency partners are not only aligned on what’s working, but on what to do next. 

Why healthcare marketers choose Fathom: 

One source of truth. AdVantage brings together paid media, performance metrics, and conversion data across all platforms, providing you with a unified, always-on view. 

Stakeholder-ready reporting. From automated dashboards to executive-ready decks, we provide insights tailored to each stakeholder audience, including marketing leadership, digital teams, and service line owners. 

Privacy-safe performance visibility. Built with platform data and without PII, you benefit from full transparency into performance while avoiding compliance risks. 

Faster speed to insight. AdVantage is fully operational in weeks, not months, delivering visibility and value without waiting on custom builds or internal teams. 

Optimization, not just observation. Our teams use the same data infrastructure to direct ongoing campaign adjustments, so every insight promptly turns into action. 

The AdVantage suite: 

Healthcare Media Dashboard: Role-based views, branded UX, and service line-level filtering

Custom Reports: Tailored deliverables that provide system, service line, and campaign-level visibility 

Operational Optimization Dashboards: Real-time pacing, media reconciliation, and media performance tracking 

Custom Data Feeds: Seamless integration with your current internal systems and reporting environments