SHSMD

Society for Health Care Strategy + Market Development Annual Conference

DATE

September 27 — 29, 2026

LOCATION

Baltimore, Maryland

Learn More + Register for SHSMD Connections

The Society for Health Care Strategy + Market Development (SHSMD), a professional membership group of the American Hospital Association, hosts its annual conference to equip healthcare marketers and strategists with forward-thinking insights and meaningful networking opportunities. This three-day event brings together innovators, storytellers, and strategic leaders shaping the rapidly evolving healthcare landscape and advancing health in their communities.

If you’re focused on driving measurable growth, proving performance, and building integrated digital, physician, and consumer marketing strategies, stop by the Fathom booth. Our team can help you translate your biggest challenges into clarity, connect strategy to measurable outcomes, and uncover opportunities aligned to your organization’s goals.

Stay tuned for additional details.