HMPS

We’re looking forward to exhibiting, sponsoring, and speaking at the Healthcare Marketing & Physician Strategies Summit (HMPS). The event brings together nearly 1,000 healthcare marketing, communications, digital, strategy, and physician relations leaders for timely insights, practical strategies, and meaningful connections.

Healthcare marketing is becoming more complex as teams are asked to do more with fewer resources amid rapid AI adoption, privacy and platform shifts, and increased scrutiny on performance. Marketers must prove impact, optimize faster, and make smarter, data-driven decisions.

We help healthcare marketers turn complexity into clarity. By integrating digital, physician, and consumer marketing, and applying AI with a focus on outcomes, we drive measurable growth and help teams do more with less.

Stop by our joint booth with IQVIA to gain digital healthcare and consumer marketing perspectives to help navigate these challenges. Our team would love to meet you and connect you with experts who specialize in cutting through the noise across:

• Paid media (search, social, programmatic)
• Search engine optimization (SEO) + content
• Marketing automation + email
• Measurement + analytics
• Artificial Intelligence (AI)

Also, don’t miss our speaking session with our partners at Roper St. Francis:

Engagement Strategies for Women’s Health and Beyond on Tuesday, May 5 at 10:15 AM MST.

Attendees will learn how Roper St. Francis used women’s health as a digital-first testing ground to attract younger consumers and drive measurable growth through targeted segmentation, journey insights, and connected campaigns. Discover how this approach, which led to increased appointments and deliveries, can be scaled across service lines to strengthen growth and loyalty.

Session speakers include:

• Ashley Boggs: Marketing Director, Roper St. Francis Healthcare
• Elise Horst: Associate Director, AI Solutions, Fathom, an IQVIA Business