The economic market, consumer expectations, technological advancements, and modern marketing practices are ever-evolving—and with these changes, the marketer’s role and responsibilities are shifting, too. Fathom conducted a modest research effort to gather and share the perspective of marketing leaders and managers in our corner of the world. This is just one facet of the state of the marketing leader’s world …
lead change + build a marketing powerhouse
Marketing leaders are being asked to do more with less. But smaller budgets don’t have to mean less business impact. You can continue to do more sophisticated marketing despite resource constraints if you have an intentional plan informed by your organization’s unique circumstances and learnings from market leaders. This is the perspective Barbara Moreno, VP of Marketing at Allied Universal®, …
optimizing toward efficiency to exceed ROI goals
challenge Sauder is North America’s leading producer of ready-to-assemble furniture and one of the top five residential furniture manufacturers in the U.S. We’ve supported Sauder since 2010 across marketing automation, SEO, and paid media, focusing on finding ready-to-buy customers and maintaining brand loyalty. In 2022, the company was feeling the effects of the pandemic, as rising supply chain costs meant …
increasing appointment volume with streaming audio at UCLA Health
background: digital marketing for top health care system Based in Los Angeles, California, UCLA Health is among the most comprehensive and advanced health care systems in the world, serving more than 670,000 unique patients per year. UCLA Health hospitals ranked first in California and third nationally in the most recent US News & World Report evaluation. Fathom partners with UCLA …