Conversations around data ownership and privacy have accelerated in recent years as regulatory bodies and companies around the world grapple with how much control individuals should have over their personal data. Apple’s iOS 14 launch and subsequent updates are the most recent examples of this trend in action, moving us ever closer to the cookie-less world that seems more inevitable …
the 2020 election’s impact on digital advertising
Will this year’s election impact your ability to reach your audience and drive the results you’re accustomed to? And, more importantly, is there anything you can do to prepare? The short answer to both questions: Yes.