Understanding the Tech-Industry Buyer

“After we began working with the firm, our search engine traffic increased tremendously. In fact, our website-based leads increased as much as 50%… We’ve received outstanding advice in terms of our content and design.”

David J. Jack
President
Data-Basics, Inc.

 

See our survey of tech marketing professionals.

 

Be there for the tech buyer.

“Every budget is becoming an IT budget.” (Gartner)

 

Tech spending outside of IT as a percentage of total tech spending will rise to almost 90% by the end of the decade. SaaS revenue as a percentage of enterprise software will rise between 2011–2016. The growth should be most notable in customer relationship management; project and portfolio management; and supply chain management.*

Is your company capturing its share of all this business tech spending?

Generate more sales leads with …

.. and overall website usability.

Fathom has helped a number of tech businesses grow. Some of their offerings:

  • CRM solutions
  • virtual colocation
  • data storage products
  • virtual world design
  • mobile security
  • disaster recovery software
  • cloud computing solutions
  • ERP software
  • productivity software
  • spreadsheet automation software
  • medical billing software

Is your company next?

 

 

See where you stand in your industry

Let us do a free digital marketing assessment of your website.

Free Assessment

Don’t miss out on sales leads, trial offers, and paying customers in the $12+ billion SaaS market.

54% of tech industry professionals say measuring ROI is their biggest digital marketing challenge.

Get our survey of tech professionals to learn:

  • What you can start doing immediately to improve conversion rates.
  • Successful strategies for measuring ROI.
  • How a holistic approach increases the chances for success.

Get your IT marketing survey today.

*Gartner via Forbes (October 2012)