Healthcare SEM Guide
Check out Fathom’s white paper on Healthcare SEM. Learn the basics of PPC, common challenges hospitals face, and strategies for increasing ROI.
“We have worked closely with Fathom for a number of years now. They’re smart, responsive to our needs and to what our company is about, and have helped take us to that ‘next level.’ They give 110% at a very fair price and deliver.”
William Liss-Levinson
Vice President, Chief Strategy & Operations Officer
Castle Connolly Medical Ltd.
Digital marketing for healthcare.
Believe it or not, the 3 most common online activities are:
1. Checking email
2. Using a search engine
3. Searching online for health information*
Are would-be patients finding your website when looking for health information?
Attract new and existing patients with …
- Search-Engine Optimization (SEO)
- Paid Search (PPC)
- Email Marketing
- Video Production & Distribution
- “Big Data”/Predictive Analytics
If you are:
- a hospital system
- a private practice
- a mental health or substance abuse center
- a pharmacy
- a medical publisher
- an advocacy association
- a medical equipment manufacturer/retailer
Then rest assured we know how to connect healthcare consumers to your organization within the boundaries of HIPAA.
Learn more about healthcare marketing:
- “13 Stats Every Healthcare Marketer Should Know in 2013 (and Why)“
- “Healthcare Marketing Insight from New Pew Report “
- “4 Tips for Healthcare SEM, Post-Affordable Care Act“
See what we can do for your healthcare organization.
*2010 survey by Pew Research Center’s Internet & American Life Project.
